Indrajit Jay Sinha

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

  • Temple University - Department of Marketing and Supply Chain Management

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 30,950

SSRN RANKINGS

Top 30,950

in Total Papers Downloads

2,561

SSRN CITATIONS
Rank 21,448

SSRN RANKINGS

Top 21,448

in Total Papers Citations

9

CROSSREF CITATIONS

38

Scholarly Papers (6)

Actions:
Email selected abstracts
1.

How Social Media Micro-Influencers Are Disrupting the Business of Youth Fashion

Rutgers Business Review, Vol. 6, No. 1, 2021, pp.44-50.
Number of pages: 7 Posted: 30 Apr 2021
Indrajit Jay Sinha and Thomas Fung
Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 1,466 (20,269)

Abstract:

Loading...

marketing, fashion, social media, influencers

2.

Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Vol. 26, No. 1, pp. 47-74, 2005
Number of pages: 28 Posted: 30 Mar 2006
Wayne DeSarbo, Anthony Di Benedetto, Michael Song and Indrajit Jay Sinha
Pennsylvania State University - Smeal College of Business, Temple University, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 911 (40,446)
Citation 3

Abstract:

Loading...

3.

An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value

Journal of Marketing Research, Vol. 35, No. 2, pp. 236-249
Number of pages: 15 Posted: 11 Jun 2016
Indrajit Jay Sinha and Wayne S. DeSarbo
Temple University - Department of Marketing and Supply Chain Management and Pennsylvania State University
Downloads 166 (274,954)

Abstract:

Loading...

4.

A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508
Number of pages: 24 Posted: 08 Jun 2016
Wayne S. DeSarbo, Donald R. Lehmann, Gregory Carpenter and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 18 (794,684)

Abstract:

Loading...

consumer psychology, multidimensional scaling, maximum likelihood, consideration sets, multidimensional unfolding, successive categories analysis

5.

Customer Value Analysis in a Heterogeneous Market

Strategic Management Journal, Vol. 22, No. 9, pp. 845-857, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Temple University - Department of Marketing and Supply Chain Management

Abstract:

Loading...

customer value analysis, market segmentation, finite-mixture models, simultaneous recursive equations, customer value management

6.

Revisiting the Miles and Snow Strategic Framework: Uncovering Interrelationships between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Volume 26, Issue 1, pages 47-74, 2005
Posted: 11 Jun 2016
Wayne S. DeSarbo, Anthony Di Benedetto, Michael Song and Indrajit Jay Sinha
Pennsylvania State University, Temple University, Barclays Investment Bank and Temple University - Department of Marketing and Supply Chain Management

Abstract:

Loading...

strategic types, constrained classification, SBU strategic capabilities, environmental uncertainty, SBU performance