Indrajit Jay Sinha

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 28,581

SSRN RANKINGS

Top 28,581

in Total Papers Downloads

3,309

SSRN CITATIONS
Rank 22,607

SSRN RANKINGS

Top 22,607

in Total Papers Citations

16

CROSSREF CITATIONS

38

Scholarly Papers (6)

1.

How Social Media Micro-Influencers Are Disrupting the Business of Youth Fashion

Rutgers Business Review, Vol. 6, No. 1, 2021, pp.44-50.
Number of pages: 7 Posted: 30 Apr 2021
Indrajit Jay Sinha and Thomas Fung
Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 2,132 (13,627)
Citation 3

Abstract:

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marketing, fashion, social media, influencers

2.

Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Vol. 26, No. 1, pp. 47-74, 2005
Number of pages: 28 Posted: 30 Mar 2006
Pennsylvania State University - Smeal College of Business, Temple University, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 950 (45,454)
Citation 3

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3.

An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value

Journal of Marketing Research, Vol. 35, No. 2, pp. 236-249
Number of pages: 15 Posted: 11 Jun 2016
Indrajit Jay Sinha and Wayne S. DeSarbo
Temple University - Department of Marketing and Supply Chain Management and Pennsylvania State University
Downloads 179 (305,568)
Citation 2

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4.

A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508
Number of pages: 24 Posted: 08 Jun 2016
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 48 (716,766)

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consumer psychology, multidimensional scaling, maximum likelihood, consideration sets, multidimensional unfolding, successive categories analysis

5.

Customer Value Analysis in a Heterogeneous Market

Strategic Management Journal, Vol. 22, No. 9, pp. 845-857, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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customer value analysis, market segmentation, finite-mixture models, simultaneous recursive equations, customer value management

6.

Revisiting the Miles and Snow Strategic Framework: Uncovering Interrelationships between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Volume 26, Issue 1, pages 47-74, 2005
Posted: 11 Jun 2016
Pennsylvania State University, Temple University, Barclays Investment Bank and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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strategic types, constrained classification, SBU strategic capabilities, environmental uncertainty, SBU performance