Krystallis Athanasios

Independent

SCHOLARLY PAPERS

22

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Scholarly Papers (22)

1.

The Role of Price as a Product Attribute in the Organic Food Context: An Exploration Based on Actual Purchase Data

Food Quality and Preference, Vol. 37, pp. 52-60, 2014
Posted: 17 Jun 2015
Livia Marian, Polymeros Chrysochou, Krystallis Athanasios and John Thøgersen
Aarhus University - MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University - Department of Business Administration, Independent and Aarhus University

Abstract:

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Organic food, Price, Repeat purchase, Cross-purchase, Polarisation index

2.

The Effects of Service Brand Dimensions on Brand Loyalty

Journal of Retailing and Consumer Services Vol. 21, pp. 139-147, 2014
Posted: 16 Jun 2015
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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Service branding, Brand attitudes, Brand satisfaction, Brand loyalty

3.

Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China

Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 2, pp. 296-314, 2014
Posted: 16 Jun 2015
Aarhus University, Department of Business Administration, Aarhus University - School of Business and Social Sciences, Independent, Independent, Independent and Independent

Abstract:

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China, Food safety, Green food, Values-attitudes hierarchy

4.

Consumer Response to Food Labels in an Emerging Market: The Case of Romania

International Journal of Consumer Studies, vol. 38, no. 2, pp. 166–174, 2014
Posted: 22 Apr 2015
Alexandra Festila, Polymeros Chrysochou and Krystallis Athanasios
Aarhus University - School of Business and Social Sciences, Aarhus University - Department of Business Administration and Independent

Abstract:

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5.

Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs

Psychology and Marketing, vol. 31, no. 5, pp. 335–348, 2014
Posted: 17 Apr 2015
Anastasios P. Pagiaslis and Krystallis Athanasios
Nottingham University Business School and Independent

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6.

Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework

Journal of Business Ethics, vol. 115, no. 1, pp. 75-92, 2013
Posted: 25 Feb 2014
Erifili Papista and Krystallis Athanasios
Athens University of Economics and Business and Independent

Abstract:

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Green brands, Customer value, Cost, Relationship quality, Loyalty

7.

Consumer Attitudes to Different Pig Production Systems: A Study from Mainland China

Agriculture and Human Values, vol. 30, no. 3, pp. 443-455, 2013
Posted: 24 Feb 2014
Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University - School of Business and Social Sciences, Independent, Ghent University - Department of Agricultural Economics, Ghent University and Independent

Abstract:

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consumers, pig production systems, China, survey, conjoint analysis

8.

Uncovering Attribute-Based Determinants of Loyalty in Cigarette Brands

Journal of Product and Brand Management, Vol. 22, No. 2, pp. 104–117, 2013
Posted: 29 Jul 2013
Krystallis Athanasios
Independent

Abstract:

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Attribute loyalty, Dirichlet model, Juster Probability Scale, Brand loyalty, Tobacco brands, Tobacco

9.

Is Food-Related Lifestyle (FRL) Able to Reveal Food Consumption Patterns in Non-Western Cultural Environments? Its Adaptation and Application in Urban China

Appetite, Vol. 56, pp. 357–367, 2011
Posted: 17 Aug 2012
Aarhus University - School of Business and Social Sciences, Aarhus University, Department of Business Administration, Independent, Independent, affiliation not provided to SSRN and Independent

Abstract:

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Food-related lifestyle, China, Segmentation, Culture

10.

Investigating the Gap between Citizens’ Sustainability Attitudes and Food Purchasing Behaviour: Empirical Evidence from Brazilian Pork Consumers

International Journal of Consumer Studies, Vol. 35, No. 4, pp. 391-402, 2011
Posted: 17 Aug 2012
Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, affiliation not provided to SSRN, Independent and Aarhus University - School of Business and Social Sciences

Abstract:

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Sustainability, attitudes, pork consumers, Brazil, conjoint analysis

11.

Generation Y Preferences for Wine: An Exploratory Study of the US Market Applying the Best-Worst Scaling

British Food Journal, Vol. 114, No. 4, pp. 516-528, 2012
Posted: 14 Aug 2012
Polymeros Chrysochou, Krystallis Athanasios, Ana Mocanu-Suciu and Rachel Lewis
Aarhus University - Department of Business Administration, Independent, Lucian Blaga University of Sibiu - Faculty of Law and affiliation not provided to SSRN

Abstract:

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Wines, Generation Y, United States of America, Best-worst scaling

12.

Consumer Attitudes Towards Sustainability Aspects of Food Production: Insights from Three Continents

Journal of Marketing Management, Vol. 28, No. 3-4, pp. 334-372, 2012
Posted: 10 Aug 2012
Independent, Aarhus University - School of Business and Social Sciences, Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University, Department of Business Administration and Ghent University - Department of Agricultural Economics

Abstract:

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sustainability, food, citizens, consumers, conjoint analysis, clusters

13.

What Drives Greek Consumer Preferences for Cask Wine?

British Food Journal, Vol. 114, No. 8, pp. 1072-1084, 2012
Posted: 10 Aug 2012
Polymeros Chrysochou, Armando Maria Corsi and Krystallis Athanasios
Aarhus University - Department of Business Administration, University of South Australia - School of Marketing and Independent

Abstract:

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Cask wine, Bag-in-box, Consumer preferences, Best-worst scaling, Latent class cluster analysis, Greece, Consumer behaviour, Wines, Market orientation

14.

Do Health Claims and Prior Awareness Influence Consumers’ Preferences for Unhealthy Foods? The Case of Functional Children’s Snacks

Agribusiness, Vol 28, No. 1, pp 86-102, 2011
Posted: 15 May 2012
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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MAPP

Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference vol. 25 pp. 156-162, 2012
Posted: 08 May 2012
Polymeros Chrysochou, Krystallis Athanasios and Georges Giraud
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

Abstract:

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Designation of origin labels, Quality assurance labels, Loyalty, Polarisation, Scanner data

Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference, Vol 25, No. 2, 2012
Posted: 15 May 2012
Polymeros Chrysochou, Krystallis Athanasios and Georges Giraud
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

Abstract:

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Designation of origin labels, Qualityassurancelabels, Loyalty, Polarisation, Scanner data

16.

European Citizen and Consumer Attitudes and Preferences Regarding Beef and Pork

Meat Science, Vol. 84, No. 2, pp. 284-292, 2010
Posted: 01 Jul 2011
Ghent University - Department of Agricultural Economics, Ghent University, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent and Aarhus University - School of Business and Social Sciences

Abstract:

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MAPP, attitude, beef, citizen, consumer, health, meat, pork, ProSafeBeef, Q-Porkchains, safety, quality

17.

Health Claims as Communication Tools that Enhance Brand Loyalty: The Case of Low-Fat Claims within the Dairy Food Category

Journal of Marketing Communications, Vol. 17, No. 3, pp. 213-228, 2011
Posted: 20 Jun 2011
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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Health claims, Brand loyalty, Dirichlet, Juster Scale, Low-fat foods

18.

Portrait Value Questionnaire's (PVQ) Usefulness in Explaining Quality Food-Related Consumer Behavior

British Food Journal, Vol. 113, No. 2, 2011
Posted: 04 Mar 2011
Christos Fotopoulos, Krystallis Athanasios and Anastasios P. Pagiaslis
affiliation not provided to SSRN, Independent and Nottingham University Business School

Abstract:

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Consumer behaviour, Factor analysis, Food products, Greece, Questionnaires

19.

An Exploration of Loyalty in Greek Wine Varieties

EuroMed Journal of Business, Vol. 5, No. 2
Posted: 14 Jan 2011
Krystallis Athanasios and Polymeros Chrysochou
Independent and affiliation not provided to SSRN

Abstract:

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Wines, Greece, Brand loyalty, Costumer loyalty

20.

Does the Country of Origin (COO) of Food Products Influence Consumer Evaluations? An Empirical Examination of Ham and Cheese

Journal of Food Products Marketing, Vol. 15, 2009
Posted: 02 Nov 2009
Krystallis Athanasios and George M. Chryssochoidis
Independent and Norwich Business School, University of East Anglia

Abstract:

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ethnocentrism, CETSCALE, food-related COO effect

21.

Attitudes of European Citizens Towards Pig Production Systems

Livestock Science, Vol. 126, Forthcoming
Posted: 22 Oct 2009
Independent, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, Ghent University - Department of Agricultural Economics and Aarhus School of Business - Marketing and Statistics

Abstract:

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pig production system, citizen, consumer, conjoint analysis, cluster

22.

Food Choice Questionnaire (FCQ) Revisited: Suggestions for the Development of an Enhanced General Food Motivation Model

Appetite, Vol. 52, No. 1, pp. 199-208, 2009
Posted: 12 May 2009
affiliation not provided to SSRN, Independent, affiliation not provided to SSRN and Nottingham University Business School

Abstract:

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New food motivation typology, Confirmatory factor analysis, Cluster analysis