James E. Burroughs

University of Virginia - McIntire School of Commerce

Assistant Professor of Commerce

P.O. Box 400173

Charlottesville, VA 22904-4173

United States

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Scholarly Papers (1)

1.

Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics

Semiotica, 2004
Number of pages: 104 Posted: 24 Jun 2004
University of Virginia - McIntire School of Commerce, University of Virginia - McIntire School of Commerce, Université Paris II Pantheon-Assas and San Jose State University - Donald and Sally Lucas Graduate School of Business
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Citation 1

Abstract:

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