Patrick Hetzel

Université Paris II Pantheon-Assas

Professor of Marketing

83bis, rue Notre-Dame-des-Champs

76006 Paris

France

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Scholarly Papers (1)

1.

Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics

Semiotica, 2004
Number of pages: 104 Posted: 24 Jun 2004
University of Virginia - McIntire School of Commerce, University of Virginia - McIntire School of Commerce, Université Paris II Pantheon-Assas and San Jose State University - Donald and Sally Lucas Graduate School of Business
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