Kurt Pedersen

Independent

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Scholarly Papers (1)

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From Price Theory to Marketing Management: Danish Contributions 1930-1960

Journal of Historical Research in Marketing, vol. 5, no. 2, pp. 172-191, 2013
Posted: 25 Feb 2014
Erik Kloppenborg Madsen and Kurt Pedersen
Aarhus University - Department of Business Administration and Independent

Abstract:

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Microeconomics, Marketing Management, Multi-Parameter Theory, Denmark, Copenhagen School of Marketing