Reinhard Grohs

Private University Schloss Seeburg

Seeburgstr. 8

Seekirchen am Wallersee

Salzburg, 5201

Austria

University of Vienna - Faculty of Business, Economics, and Statistics

Vienna, A-1210

Austria

SCHOLARLY PAPERS

2

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SSRN CITATIONS

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CROSSREF CITATIONS

8

Scholarly Papers (2)

1.

Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination

Schmalenbach Business Review, Vol. 56, April 2004
Number of pages: 20 Posted: 28 Jun 2004
Reinhard Grohs, Udo M. Wagner and Sabine Vsetecka
Private University Schloss Seeburg, University of Vienna - Faculty of Business, Economics, and Statistics and University of Vienna - Faculty of Business, Economics, and Statistics
Downloads 2,480 (5,181)
Citation 1

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Ambush marketing, image transfer, sponsor awareness, sponsorships, sponsorship effectiveness

2.

Sponsorship as an Internal Branding Tool and its Effects on Employees’ Identification with the Brand

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 10 Posted: 16 May 2018
Katharina Hofer and Reinhard Grohs
Johannes Kepler University Linz and Private University Schloss Seeburg
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Internal branding, Brand identification, Sponsorship, Employees