Lyle Brenner

University of Florida - Department of Marketing

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

2

DOWNLOADS

401

SSRN CITATIONS

1

CROSSREF CITATIONS

5

Scholarly Papers (2)

1.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 323 (95,295)

Abstract:

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

2.

Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment

LeBoeuf, Robyn A., Williams, Elanor F., & Brenner, Lyle A. (2014). Forceful phantom firsts: Framing experiences as firsts amplifies their influence on judgment. Journal of Marketing Research, 51 (4), 420-432.
Number of pages: 48 Posted: 01 Sep 2010 Last Revised: 08 Aug 2014
Washington University in St. Louis, University of Florida and University of Florida - Department of Marketing
Downloads 78 (317,078)

Abstract:

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framing, primacy effects, consumer judgment, behavioral decision theory, impression formation