Gainesville, FL 32611
University of Florida - Department of Marketing
Goal priming, mimicry, habits, consumer psychology, non-conscious choice
Co-branding, brand associations, brand alliances, learning, product benefits
Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing
evaluative conditioning, referential learning, intrinsic learning
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