Chris Janiszewski

University of Florida - Department of Marketing

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

6

DOWNLOADS

752

CITATIONS

2

Scholarly Papers (6)

1.

Behavior Activation is Not Enough

Journal of Consumer Psychology, 2005
Number of pages: 25 Posted: 05 Feb 2005
Chris Janiszewski and Stijn M. J. van Osselaer
University of Florida - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 263 (114,517)

Abstract:

Loading...

Goal priming, mimicry, habits, consumer psychology, non-conscious choice

2.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011
Chris Janiszewski, Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing
Downloads 192 (155,734)

Abstract:

Loading...

Co-branding, brand associations, brand alliances, learning, product benefits

3.

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Journal of Consumer Research, Vol. 30, pp. 311-325, December 2003
Number of pages: 15 Posted: 27 Jan 2005
Chris Janiszewski, Tim Silk and Alan D.J. Cooke
University of Florida - Department of Marketing, University of British Columbia and University of Florida - Warrington College of Business Administration
Downloads 170 (173,657)
Citation 1

Abstract:

Loading...

Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing

4.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 64 (341,031)
Citation 8

Abstract:

Loading...

5.

Evaluative Conditioning 2.0: Referential Versus Intrinsic Learning of Affective Value

ERIM Report Series Reference No. ERS-2008-062-MKT
Number of pages: 54 Posted: 03 Nov 2008
Steven Sweldens, Stijn M. J. van Osselaer and Chris Janiszewski
INSEAD - Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Florida - Department of Marketing
Downloads 62 (346,495)

Abstract:

Loading...

evaluative conditioning, referential learning, intrinsic learning

6.

Executive Summary: Firing Up Your Neurons of Choice

Business Strategy Review, Vol. 24, Issue 2, pp. 78-78, 2013
Number of pages: 1 Posted: 15 May 2013
Chris Janiszewski, Andrew Kuo and Nader T. T. Tavassoli
University of Florida - Department of Marketing, affiliation not provided to SSRN and London Business School - Department of Marketing
Downloads 1 (643,529)
  • Add to Cart

Abstract:

Loading...