Gainesville, FL 32611
United States
University of Florida - Department of Marketing
Co-branding, brand associations, brand alliances, learning, product benefits
Goal priming, mimicry, habits, consumer psychology, non-conscious choice
Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing
preregistration, p-hacking, HARKing, exploratory research, consumer research, consumer psychology
evaluative conditioning, referential learning, intrinsic learning
