Chris Janiszewski

University of Florida - Department of Marketing

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

6

DOWNLOADS

775

SSRN CITATIONS

2

CROSSREF CITATIONS

9

Scholarly Papers (6)

1.

Behavior Activation is Not Enough

Journal of Consumer Psychology, 2005
Number of pages: 25 Posted: 05 Feb 2005
Chris Janiszewski and Stijn M. J. van Osselaer
University of Florida - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 266 (128,530)

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Goal priming, mimicry, habits, consumer psychology, non-conscious choice

2.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011
Chris Janiszewski, Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing
Downloads 202 (167,830)
Citation 1

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Co-branding, brand associations, brand alliances, learning, product benefits

3.

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Number of pages: 15 Posted: 27 Jan 2005
Chris Janiszewski, Tim Silk and Alan D.J. Cooke
University of Florida - Department of Marketing, University of British Columbia and University of Florida - Warrington College of Business Administration
Downloads 176 (190,054)

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Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing

4.

Evaluative Conditioning 2.0: Referential Versus Intrinsic Learning of Affective Value

ERIM Report Series Reference No. ERS-2008-062-MKT
Number of pages: 54 Posted: 03 Nov 2008
Steven Sweldens, Stijn M. J. van Osselaer and Chris Janiszewski
INSEAD - Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Florida - Department of Marketing
Downloads 65 (379,472)

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evaluative conditioning, referential learning, intrinsic learning

5.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 65 (379,472)
Citation 2

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6.

Executive Summary: Firing Up Your Neurons of Choice

Business Strategy Review, Vol. 24, Issue 2, pp. 78-78, 2013
Number of pages: 1 Posted: 15 May 2013
Chris Janiszewski, Andrew Kuo and Nader T. T. Tavassoli
University of Florida - Department of Marketing, affiliation not provided to SSRN and London Business School - Department of Marketing
Downloads 1 (720,469)
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