Joshua Wiener

RTI International

PO Box 12194

Washington, DC 20036-3209

United States

SCHOLARLY PAPERS

1

DOWNLOADS

178

SSRN CITATIONS

2

CROSSREF CITATIONS

7

Scholarly Papers (1)

1.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 178 (298,265)
Citation 2

Abstract:

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Cause Related Marketing, Personal Selling, Direct Selling