Joshua Wiener

RTI International

PO Box 12194

Washington, DC 20036-3209

United States

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Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008

Number of pages: 16 Posted: 21 Feb 2011

Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener

Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International

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