Rebecca Hamilton

Georgetown University

Professor of Marketing

537 Hariri Building

Washington, DC 20057

United States

SCHOLARLY PAPERS

4

DOWNLOADS

303

CITATIONS

0

Scholarly Papers (4)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 169 (172,723)

Abstract:

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2.

Categorization by Groups

ERIM Report Series Reference No. ERS-2006-044-MKT
Number of pages: 32 Posted: 23 Dec 2006
Rebecca Hamilton, S. Puntoni and Nader T. T. Tavassoli
Georgetown University, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and London Business School - Department of Marketing
Downloads 114 (236,683)

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Decision-making, Categorization, Group and Individual Categorization

3.

Confidence via Correction: The Effect of Judgment Correction on Consumer Confidence

Journal of Consumer Psychology, Forthcoming, ESMT Working Paper No. 13-06 , Robert H. Smith School Research Paper
Number of pages: 44 Posted: 19 Jul 2013
Francine Espinoza Petersen and Rebecca Hamilton
ESMT European School of Management and Technology and Georgetown University
Downloads 20 (509,532)

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Confidence, correction, credibility, persuasion, advertising

4.

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired

Journal of Consumer Research, Vol. 43, No. 3, 2016, Georgetown McDonough School of Business Research Paper No. 2902709
Posted: 28 Jan 2017
Zachary Arens and Rebecca Hamilton
Oklahoma State University - Stillwater - Department of Marketing and Georgetown University

Abstract:

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substitution, similarity, post-substitution, consumption