Robert Nason

Michigan State University - Department of Marketing and Supply Chain Management

East Lansing, MI

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Capabilities and Financial Performance: The Moderating Effect of Strategic Type

Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 18-34, March 2007
Posted: 28 Feb 2012
Barclays Investment Bank, Michigan State University - Department of Marketing and Supply Chain Management and Temple University

Abstract:

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2.

Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation

Journal of International Marketing, Vol. 16, No. 1, pp. 4-38, March 2008
Posted: 28 Feb 2012
Barclays Investment Bank, Michigan State University - Department of Marketing and Supply Chain Management and Temple University

Abstract:

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