Margaret C. Campbell

University of Colorado at Boulder

Leeds School of Business

419 UCB

Boulder, CO 80309

United States

  • University of Colorado at Boulder

SCHOLARLY PAPERS

8

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2,607

TOTAL CITATIONS
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Top 39,644

in Total Papers Citations

15

Scholarly Papers (8)

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1.

What Makes Things Cool? How Autonomy Influences Perceived Coolness

Journal of Consumer Research, Vol. 41, August 2014, Mays Business School Research Paper No. 2015-14
Number of pages: 22 Posted: 01 Feb 2015
Caleb Warren and Margaret C. Campbell
University of Arizona and University of Colorado at Boulder
Downloads 782 (67,687)
Citation 3

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2.

Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response

Journal of Consumer Psychology, Forthcoming
Number of pages: 45 Posted: 19 Nov 2012
Margaret C. Campbell, Gina Mohr and Peeter Verlegh
University of Colorado at Boulder, Colorado State University, College of Business and Amsterdam School of Communication Research (ASCoR), University of Amsterdam
Downloads 577 (99,952)

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Persuasion knowledge, covert marketing, product placement, disclosure, timing, flexible correction

3.

Kids, Cartoons, and Cookies: Stereotype Priming Effects on Children's Food Consumption

Journal of Consumer Psychology, Forthcoming
Number of pages: 28 Posted: 27 Jun 2015
Margaret C. Campbell, Kenneth Manning, Bridget Leonard and Hannah Manning
University of Colorado at Boulder, Colorado State University, Fort Collins, Indiana University Purdue University Fort Wayne and Colorado State University, Fort Collins
Downloads 294 (216,991)
Citation 1

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children, priming, stereotypes, obesity, behavioral priming, food consumption

4.

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back

Journal of Consumer Research, Vol. 41, February 2015, Mays Business School Research Paper No. 2015-15
Number of pages: 18 Posted: 01 Feb 2015
Margaret C. Campbell and Caleb Warren
University of Colorado at Boulder and University of Arizona
Downloads 244 (262,307)
Citation 2

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5.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
Susan Jung Grant, Margaret C. Campbell and Ji Hoon Jhang
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 237 (269,819)
Citation 7

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New Products, Incongruity, Cognitive Flexibility, Innovation

6.

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
Downloads 194 (326,107)
Citation 1

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Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption

7.

Stigmatizing Materialism: On Stereotypes and Impressions of Materialistic and Experiential Pursuits

Personality and Social Psychology Bulletin, Forthcoming
Number of pages: 47 Posted: 18 Feb 2010
Thomas Gilovich, Margaret C. Campbell and Leaf Van Boven
affiliation not provided to SSRN, University of Colorado at Boulder and University of Colorado Boulder
Downloads 176 (356,220)

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8.

A Risk of Meaning Transfer: Are Negative Associations More Likely to Transfer Than Positive Associations?

Social Influence, 2012 DOI:10.1080/15534510.2012.663740, Mays Business School Research Paper No. 2015-9
Number of pages: 23 Posted: 01 Feb 2015
Caleb Warren and Margaret C. Campbell
University of Arizona and University of Colorado at Boulder
Downloads 103 (545,656)
Citation 1

Abstract:

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Brand meaning; Celebrity endorsement; Associations; Meaning transfer; Negativity bias; Brand personality