Margaret C. Campbell

University of Colorado at Boulder

Leeds School of Business

419 UCB

Boulder, CO 80309

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 29,420

SSRN RANKINGS

Top 29,420

in Total Papers Downloads

1,808

SSRN CITATIONS
Rank 45,220

SSRN RANKINGS

Top 45,220

in Total Papers Citations

4

CROSSREF CITATIONS

10

Scholarly Papers (8)

1.

Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response

Journal of Consumer Psychology, Forthcoming
Number of pages: 45 Posted: 19 Nov 2012
Margaret C. Campbell, Gina Mohr and Peeter Verlegh
University of Colorado at Boulder, Colorado State University, College of Business and Amsterdam School of Communication Research (ASCoR), University of Amsterdam
Downloads 517 (60,716)

Abstract:

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Persuasion knowledge, covert marketing, product placement, disclosure, timing, flexible correction

2.

What Makes Things Cool? How Autonomy Influences Perceived Coolness

Journal of Consumer Research, Vol. 41, August 2014, Mays Business School Research Paper No. 2015-14
Number of pages: 22 Posted: 01 Feb 2015
Caleb Warren and Margaret C. Campbell
University of Arizona and University of Colorado at Boulder
Downloads 422 (77,790)

Abstract:

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3.

Kids, Cartoons, and Cookies: Stereotype Priming Effects on Children's Food Consumption

Journal of Consumer Psychology, Forthcoming
Number of pages: 28 Posted: 27 Jun 2015
Margaret C. Campbell, Kenneth Manning, Bridget Leonard and Hannah Manning
University of Colorado at Boulder, Colorado State University, Fort Collins, Indiana University Purdue University Fort Wayne and Colorado State University, Fort Collins
Downloads 214 (160,622)
Citation 1

Abstract:

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children, priming, stereotypes, obesity, behavioral priming, food consumption

4.

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back

Journal of Consumer Research, Vol. 41, February 2015, Mays Business School Research Paper No. 2015-15
Number of pages: 18 Posted: 01 Feb 2015
Margaret C. Campbell and Caleb Warren
University of Colorado at Boulder and University of Arizona
Downloads 164 (204,136)
Citation 1

Abstract:

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5.

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
Downloads 161 (207,281)
Citation 1

Abstract:

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Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption

6.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
Susan Jung Grant, Margaret C. Campbell and Ji Hoon Jhang
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 136 (238,063)
Citation 2

Abstract:

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New Products, Incongruity, Cognitive Flexibility, Innovation

7.

Stigmatizing Materialism: On Stereotypes and Impressions of Materialistic and Experiential Pursuits

Personality and Social Psychology Bulletin, Forthcoming
Number of pages: 47 Posted: 18 Feb 2010
Thomas Gilovich, Margaret C. Campbell and Leaf Van Boven
affiliation not provided to SSRN, University of Colorado at Boulder and University of Colorado Boulder
Downloads 126 (252,477)

Abstract:

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8.

A Risk of Meaning Transfer: Are Negative Associations More Likely to Transfer Than Positive Associations?

Social Influence, 2012 DOI:10.1080/15534510.2012.663740, Mays Business School Research Paper No. 2015-9
Number of pages: 23 Posted: 01 Feb 2015
Caleb Warren and Margaret C. Campbell
University of Arizona and University of Colorado at Boulder
Downloads 68 (374,489)

Abstract:

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Brand meaning; Celebrity endorsement; Associations; Meaning transfer; Negativity bias; Brand personality