Susan Jung Grant

University of Colorado at Boulder - Leeds School of Business

Boulder, CO 80309-0419

United States

  • University of Colorado at Boulder - Leeds School of Business

SCHOLARLY PAPERS

3

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374

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (3)

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1.

Why do Investors Update Reference Prices Asymmetrically?

Number of pages: 37 Posted: 17 Oct 2010
Susan Jung Grant, Ying Xie and Dilip Soman
University of Colorado at Boulder - Leeds School of Business, University of Texas at Dallas and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 201 (258,764)
Citation 2

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Reference Prices, Reference Price Updating, Investor Behavior, Stock Investing

2.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
Susan Jung Grant, Margaret C. Campbell and Ji Hoon Jhang
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 173 (295,628)
Citation 6

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New Products, Incongruity, Cognitive Flexibility, Innovation

3.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Baba Shiv, Irwin Levin, Joseph W. Alba, James R. Bettman, Laurette Dube, Alice M. Isen, Barbara Mellers, A. Smidts, Susan Jung Grant and A. Peter McGraw
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

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