Susan Jung Grant

University of Colorado at Boulder - Leeds School of Business

Boulder, CO 80309-0419

United States

SCHOLARLY PAPERS

3

DOWNLOADS

298

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Why do Investors Update Reference Prices Asymmetrically?

Number of pages: 37 Posted: 17 Oct 2010
Susan Jung Grant, Ying Xie and Dilip Soman
University of Colorado at Boulder - Leeds School of Business, University of Texas at Dallas and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 168 (179,117)
Citation 1

Abstract:

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Reference Prices, Reference Price Updating, Investor Behavior, Stock Investing

2.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
Susan Jung Grant, Margaret C. Campbell and Ji Hoon Jhang
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 130 (221,170)
Citation 2

Abstract:

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New Products, Incongruity, Cognitive Flexibility, Innovation

3.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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