Brand communities, Brand loyalty, Social identification, Motorcycles, Europe, Customer behaviour, Brand management
personal identity, relational identity, collective identity, multiple and extended identities, organization-stakeholder relationships
Cognitive schemas, entrepreneurs, hierarchical motives, laddering, means-end chains, private equity
Social identity, Personal identity, Sense-making, Brand communities, Laddering, Means-ends chains
sensemaking, decision to participate, cognitive schemas, means‐end analysis, laddering, job performance
