Alberto Marcati

University of Bologna

Piazza Scaravilli 2

Bologna, 40100

Italy

  • University of Bologna

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Scholarly Papers (1)

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Network Analyses of Brand Switching Behavior

International Journal of Research in Marketing, 13 (1996) 415-429
Number of pages: 15 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Geraldine R. Henderson, Alberto Marcati and Jennifer Chang Coupland
Vanderbilt University - MarketingVanderbilt University - Marketing, University of Texas at Austin - Red McCombs School of Business, University of Bologna and Pennsylvania State University
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Abstract:

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Network analysis, Brand switching, Car industry