Ngoc (Rita) To

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Winning Over the Hearts and Minds of India’s Luxury Consumer: Unique Challenges for Luxury Brand Strategy in India

Patrick, Vanessa M. and Ngoc (Rita) To (2017), “Winning over the hearts and minds of India’s luxury consumer: Unique challenges for luxury brand strategy in India” in “Indian Consumer Perspectives”, Editors Durairaj Maheswaran (Mahesh) and Thomas Puliyel. Oxford University Press.
Posted: 12 Jun 2020
Vanessa Patrick and Ngoc (Rita) To
University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN

Abstract:

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2.

Collaborative Art: A Transformational Force within Communities

JACR, volume 4, number 4. Published online September 9, 2019
Posted: 15 Apr 2020 Last Revised: 18 May 2020
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Houston - C.T. Bauer College of Business, University of Wisconsin - Milwaukee - Marketing, affiliation not provided to SSRN, University of Oregon - Department of Marketing, affiliation not provided to SSRN and University of Miami

Abstract:

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Collaborative Art,art, aesthetics, community, consumer research