Gábor Rekettye, Jr.

International Business School - Budapest (IBS)

Zrinyi u. 14

1051. Budapest, 1020

Hungary

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Scholarly Papers (1)

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The Effects of Digitalization on Customer Experience

2019 ENTRENOVA Conference Proceedings
Number of pages: 7 Posted: 11 Dec 2019
Gábor Rekettye and Gábor Rekettye, Jr.
University of Pécs and International Business School - Budapest (IBS)
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Abstract:

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digitalization, customer experience, personalization, customer decision journey, touchpoints, ethical questions