Byungyeon Kim

Harvard University, Harvard Business School, Students

Cambridge, MA

United States

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Scholarly Papers (1)

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I Don’t 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

Number of pages: 52 Posted: 10 Dec 2019
Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Harvard University, Harvard Business School, Students, London Business School - Department of Marketing and Harvard Business School - Marketing Unit
Downloads 19 (569,652)

Abstract:

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innovation management, product recall, quality assurance testing, launch-timing, new product development, game theory