Kangmun Lee

affiliation not provided to SSRN

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The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia: The Mediating Role of Brand Image and Perceived Quality

Journal of Korea Trade Vol. 23, No. 5, August 2019, 102-117
Number of pages: 16 Posted: 10 Dec 2019
Yu Evgeniy, Kangmun Lee and Taewoo Roh
affiliation not provided to SSRN, affiliation not provided to SSRN and Soonchunhyang University
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Citation 1

Abstract:

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Brand Image, Electronic Word of Mouth, eWOM Credibility, eWOM Quantity, eWOM Quality, Perceived Quality, Purchase Intention