Frederic F. Brunel

Boston University

Asst. Professor

595 Commonwealth Avenue

Boston, MA 02215

United States

http://smgnet.bu.edu/mgmt_new/profiles/BrunelFrederic.html

  • Boston University

    • Email
    • Tel: 617 353 4609
    • Fax: 617 353 4098
SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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1.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Soyean (Julia) Kim, Seema Pai, Barbara A. Bickart and Frederic F. Brunel
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 477 (101,025)

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social media, blogging, secrets, disclosure

2.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 462 (104,892)

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word-of-mouth, co-creation, social media, consumer generated advertising, engagement

3.

When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of pages: 45 Posted: 25 Oct 2012 Last Revised: 26 Sep 2013
Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 434 (112,823)
Citation 3

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Advertising, Consumer-generated advertising, Consumer engagement

4.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Anat Toder Alon, Frederic F. Brunel and Susan Fournier
Peres Academic Center, Boston University and Boston University
Downloads 339 (149,107)

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Electronic Word-of-Mouth (eWOM), Word-of-Mouth (WOM), Rhetorical Methods, Social Media, Online Forum, Community

5.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
Alladi Venkatesh, Theresa Digerfeldt-Månsson, Frederic F. Brunel and Steven Chen
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 326 (155,459)
Citation 1

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Design thinking, Swedish design, aesthetics of design, design orientation, innovative design

6.

Consumer Response to Aesthetic Mass Customization

Boston U. School of Management Research Paper No. 2012-27
Number of pages: 33 Posted: 22 Jan 2020
Ruth Mugge, Frederic F. Brunel and Jan Schoormans
affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 315 (161,221)
Citation 3

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mass customization, product design, eesthetics, self-identity

7.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Soyean (Julia) Kim, Barbara A. Bickart, Frederic F. Brunel and Seema Pai
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 312 (162,789)

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blogs, online marketing, social media, online branding, relationships, communication strategy

8.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Ioannis Kareklas, Frederic F. Brunel and Robin A. Coulter
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 282 (181,071)
Citation 1

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implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences

9.

Online Word-of-Moms as Communal Social Acts: Producing Motherhood Culture via Collective and Collaborative Word-of-Mouth Conversations

Boston U. School of Management Research Paper No. 2012-19
Number of pages: 43 Posted: 27 Jun 2012 Last Revised: 17 Dec 2013
Anat Toder-Alon and Frederic F. Brunel
Peres Academic Center and Boston University
Downloads 143 (336,128)

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word-of mouth, online communities, consumer activity, motherhood, rhetorical practices

10.

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227
Number of pages: 29 Posted: 14 Jan 2015 Last Revised: 02 Jun 2016
Cansu Sogut, Frederic F. Brunel and Barbara A. Bickart
Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
Downloads 111 (406,503)

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consumer behavior, electronic word-of-mouth (eWOM), synchrony, affect, emotion, community, Twitter, social media