Scott D. Swain

Clemson University - Department of Marketing

Professor of Marketing

Clemson, SC 29631

United States

  • Clemson University - Department of Marketing

SCHOLARLY PAPERS

14

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SSRN CITATIONS
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Top 28,699

in Total Papers Citations

25

CROSSREF CITATIONS

16

Scholarly Papers (14)

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1.

Taking a Stand: Consumer Responses When Companies Get (or Don’t Get) Political

Number of pages: 52 Posted: 09 Jul 2016 Last Revised: 05 Jul 2019
Daniel Korschun, Hoori Rafieian, Anubhav Aggarwal and Scott D. Swain
Drexel University, LeBow College of Business, Drexel University, Drexel University and Clemson University - Department of Marketing
Downloads 2,690 (9,993)
Citation 5

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Corporate Social Responsibility, Political Activism, Political Marketing, Brand, Consumer, Field Experiment

2.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)
Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013
Daniel Korschun, CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University - Department of Marketing
Downloads 823 (58,701)
Citation 9

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Corporate social responsibility, organizational identification, customer orientation, job performance

3.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University - Department of Marketing, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 514 (107,220)
Citation 1

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measurement, Likert, acquiescence, inattention, response styles, reversed items, reverse-scaled, negation, psycholinguistics, constituent comparison

4.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13 Posted: 30 Dec 2005
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University - Department of Marketing
Downloads 437 (129,780)
Citation 3

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pioneer, experience, order, brand, preference, mediated-effects, pioneering advantage, entry order

5.

The Role of Channel Quality in Customer Equity Management

Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Number of pages: 10 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Weimin Dong, Scott D. Swain and Paul D. Berger
Boston University - Questrom School of Business, Clemson University - Department of Marketing and Bentley University - Department of Marketing
Downloads 391 (147,485)

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customer lifetime value, customer equity, customer relationship management, acquisition, retention, channels, allocation

6.

The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 37 Posted: 21 Jul 2007
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University - Department of Marketing
Downloads 294 (200,639)

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accessibility, diagnosticity, early entrant, first-in-market, market entry, order effects, pioneering, set size effect, retroactive interference, dual process, heuristics

7.

I'm Proud of It: Consumer Technology Appropriation and Psychological Ownership

Journal of Marketing Theory and Practice, Forthcoming
Number of pages: 46 Posted: 24 Jan 2015
Colleen Patricia Kirk, Scott D. Swain and James Gaskin
affiliation not provided to SSRN, Clemson University - Department of Marketing and Brigham Young University - Marriott School
Downloads 139 (398,533)

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Psychological Ownership, Digital Technology, Technology Appropriation, Pride, Perceived Ownership

8.

A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

Journal of Personal Selling & Sales Management, Forthcoming
Number of pages: 29 Posted: 11 Dec 2009
Vincent Onyemah, Scott D. Swain and Richard Hanna
Babson College - Marketing Division, Clemson University - Department of Marketing and Babson College
Downloads 100 (509,477)

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social learning, salesperson, sales management, technology adoption

9.

Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?

Journal of Retailing, Forthcoming
Number of pages: 50 Posted: 04 Jan 2012
Stephen K. Kim, Jonathan Hibbard and Scott D. Swain
Iowa State University, Boston University - Questrom School of Business and Clemson University - Department of Marketing
Downloads 77 (598,291)
Citation 1

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Dealer commitment, Supplier destructive acts, Extra-role behavior

10.

Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Danny Weathers, Scott D. Swain and Jay Carlson
Louisiana State University, Baton Rouge, Clemson University - Department of Marketing and Union College - Graduate Management Institute
Downloads 69 (635,285)
Citation 1

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Analogue Magnitude Codes, Face Values, Percentages, Pricing, Price Evaluations

11.

Investing the Self: The Effect of Nonconscious Goals on Investor Psychological Ownership and Word-of-Mouth Intentions

Number of pages: 31 Posted: 22 Jan 2016
Colleen Patricia Kirk, Bernard McSherry and Scott D. Swain
affiliation not provided to SSRN, New Jersey City University and Clemson University - Department of Marketing
Downloads 53 (720,843)

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Psychological Ownership, Nonconscious Goals, Regulatory Engagement, Word-of-Mouth, Risk, Investor

12.

An Exploratory Study of The Effect of In-Store Recommendation Technology on Wine Shoppers’ Search Behaviors

International Journal of Business Research, 22 (2), 124-137, 2022
Number of pages: 14 Posted: 31 Aug 2023
Scott D. Swain
Clemson University - Department of Marketing
Downloads 31 (880,907)
Citation 1

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Recommendation applications, In-store technology, Search behavior, Clickstream, Markov models, Wine shoppers

13.

Unhelpful and Unaware of It: A Dyadic Analysis of Online Product Reviews

Journal of Management & Engineering Integration, 16 (1), 48-56, 2023
Number of pages: 9 Posted: 01 Jan 2024
Scott D. Swain
Clemson University - Department of Marketing
Downloads 17 (1,019,644)

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Product reviews, Online reviews, Helpfulness, Overconfidence, Search goods, Experience goods, Attentional focus, Others-focused, Self-focused

14.

A Scaffolded Learning Approach to Increasing Student Comfort With Microsoft Excel

Journal of Marketing Analytics, volume 12, issue 2, 2024 [10.1057/s41270-024-00306-1]
Number of pages: 11 Posted: 05 Jul 2024
Scott D. Swain and Danny Weathers
Clemson University - Department of Marketing and Clemson University
Downloads 12 (1,085,469)

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Scaffolding, Excel, Comfort, Learning, Students