Sanghoon Cho

Texas Christian University - M.J. Neeley School of Business

Fort Worth, TX 76129

United States

SCHOLARLY PAPERS

5

DOWNLOADS

1,044

TOTAL CITATIONS

10

Scholarly Papers (5)

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1.

Robust Demand Estimation with Customer Choice-Based Models for Sales Transaction Data

Production and Operations Management
Number of pages: 43 Posted: 05 Jun 2020 Last Revised: 07 May 2024
Sanghoon Cho, Mark Ferguson, Pelin Pekgun and Jongho Im
Texas Christian University - M.J. Neeley School of Business, University of South Carolina - Department of Management Science, Wake Forest University - Schools of Business and Yonsei University
Downloads 350 (183,070)
Citation 4

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discrete choice modeling, choice-based revenue management, censored demand

2.

The Competitive Effects of Online Reviews on Hotel Demand

Forthcoming, Journal of Marketing, https://doi.org/10.1177/00222429231191449
Number of pages: 66 Posted: 25 Jul 2023
Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman and Jian Wang
Texas Christian University - M.J. Neeley School of Business, Wake Forest University - Schools of Business, North Carolina State University - Department of Business Management and RealPage
Downloads 268 (242,928)
Citation 3

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online reviews, competitive spillovers, sentiment analysis, topic modeling, social media analytics, hotel industry

3.

Estimating Personalized Demand with Unobserved No-purchases using a Mixture Model: An Application in the Hotel Industry

Number of pages: 44 Posted: 14 Nov 2020 Last Revised: 19 Oct 2021
Sanghoon Cho, Mark Ferguson, Pelin Pekgun and Andrew Vakhutinsky
Texas Christian University - M.J. Neeley School of Business, University of South Carolina - Department of Management Science, Wake Forest University - Schools of Business and Oracle Labs
Downloads 219 (296,436)
Citation 2

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personalized demand, mixture model, soft clustering, censored demand, hotel industry

4.

Overcoming Cost Disadvantages in Procurement Auctions

Decision Sciences
Number of pages: 39 Posted: 13 Dec 2019 Last Revised: 29 Sep 2020
Joel O. Wooten, Sanghoon Cho, Timothy Fry and Joan M. Donohue
University of South Carolina - Department of Management Science, Texas Christian University - M.J. Neeley School of Business, University of South Carolina - Darla Moore School of Business and University of South Carolina - Darla Moore School of Business
Downloads 105 (549,094)
Citation 1

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procurement auction, asymmetric information, cost, experiment

5.

Helping Hampered Bidders – Do Subsidy Auctions Work as Intended?

Number of pages: 49 Posted: 26 Jan 2021 Last Revised: 17 Sep 2024
Sanghoon Cho, Joel O. Wooten and Timothy Fry
Texas Christian University - M.J. Neeley School of Business, University of South Carolina - Department of Management Science and University of South Carolina - Darla Moore School of Business
Downloads 102 (560,924)

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subsidy, procurement auction, private value, behavioral experiment