Sanghoon Cho

University of South Carolina - Darla Moore School of Business

1705 College St

Francis M. Hipp Building

Columbia, SC 29208

United States

SCHOLARLY PAPERS

4

DOWNLOADS

399

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Estimating Personalized Demand with Unobserved No-purchases using a Mixture Model: An Application in the Hotel Industry

Number of pages: 44 Posted: 14 Nov 2020 Last Revised: 19 Oct 2021
University of South Carolina - Darla Moore School of Business, University of South Carolina - Department of Management Science, University of South Carolina - Department of Management Science and Oracle Labs
Downloads 147 (251,508)
Citation 1

Abstract:

Loading...

personalized demand, mixture model, soft clustering, censored demand, hotel industry

2.

Robust Demand Estimation with Customer Choice-Based Models for Sales Transaction Data

Number of pages: 41 Posted: 05 Jun 2020 Last Revised: 18 Apr 2021
Sanghoon Cho, Mark Ferguson, Pelin Pekgun and Jongho Im
University of South Carolina - Darla Moore School of Business, University of South Carolina - Department of Management Science, University of South Carolina - Department of Management Science and Yonsei University
Downloads 129 (275,369)
Citation 1

Abstract:

Loading...

discrete choice modeling, choice-based revenue management, censored demand

3.

Overcoming Cost Disadvantages in Procurement Auctions

Decision Sciences
Number of pages: 39 Posted: 13 Dec 2019 Last Revised: 29 Sep 2020
University of South Carolina - Department of Management Science, University of South Carolina - Darla Moore School of Business, University of South Carolina - Darla Moore School of Business and University of South Carolina - Darla Moore School of Business
Downloads 75 (392,434)

Abstract:

Loading...

procurement auction, asymmetric information, cost, experiment

4.

How Subsidies Affect Asymmetric Procurement Auctions: Comparing Experimental Results to Theory

Number of pages: 41 Posted: 26 Jan 2021 Last Revised: 12 Mar 2021
University of South Carolina - Darla Moore School of Business, University of South Carolina - Department of Management Science, University of South Carolina - Darla Moore School of Business and University of South Carolina - Darla Moore School of Business
Downloads 48 (487,563)

Abstract:

Loading...

subsidy, procurement auction, private value, behavioral experiment