Michael Antioco

EMLYON Business School

23 Avenue Guy de Collongue

Ecully, 69132

France

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Scholarly Papers (1)

1.

On the Importance of Social Integration for Minority Targeting Effectiveness

International Journal of Research in Marketing, Volume 29, Issue 4, 2012, Forthcoming
Number of pages: 40 Posted: 08 Aug 2012
EMLYON Business School, EDHEC Business School - Department of Marketing, UNHYCOS and Interface Tourisme
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Abstract:

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Advertising, Ethnic minority, Credibility, Similarity