Sangkil Moon

North Carolina State University - College of Management

Assistant Professor

College of Management

Raleigh, NC 27695-7229

United States

http://www4.ncsu.edu/unity/users/s/smoon2/www/

SCHOLARLY PAPERS

7

DOWNLOADS

239

CITATIONS
Rank 40,252

SSRN RANKINGS

Top 40,252

in Total Papers Citations

4

Scholarly Papers (7)

1.

How to Speak 'Winese': Learning the Language of Wine Reviews

Number of pages: 46 Posted: 17 Oct 2012
Wagner A. Kamakura and Sangkil Moon
Rice University and North Carolina State University - College of Management
Downloads 107 (155,833)

Abstract:

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Text-mining, Perceptual mapping, Ontology learning

Estimating Promotion Response When Competitive Promotions Are Unobservable

Journal of Marketing Research, 2007
Number of pages: 14 Posted: 12 Feb 2014
North Carolina State University - College of Management, Rice University and University of Iowa - Department of Management Sciences
Downloads 26 (436,593)
Citation 1

Abstract:

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Estimating Promotion Response when Competitive Promotions are Unobservable

Journal of Marketing Research, 2007
Posted: 19 Jul 2006
Sangkil Moon
North Carolina State University - College of Management

Abstract:

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hidden Markov model, competitive promotion

3.

Quality-Adjusted Price Comparison of Non-Homogeneous Products Across Internet Retailers

Intern. J. of Research in Marketing 26 (2009) 189-196
Number of pages: 9 Posted: 09 Feb 2014
Wagner A. Kamakura and Sangkil Moon
Rice University and North Carolina State University - College of Management
Downloads 6 (444,770)

Abstract:

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Internet retailing, Non-homogeneous products, Price efficiency, Assortment quality, Information presentation, Information search strategy, Stochastic-frontier model

4.

Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Journal of Marketing, Vol. 74 (January 2010), 108-121
Number of pages: 15 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Sangkil Moon, Paul Bergey and Dawn Iacobucci
North Carolina State University - College of Management, Independent and Vanderbilt University - Marketing
Downloads 0 (415,050)
Citation 3

Abstract:

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movie ratings, professional critics, amateur communities, movie revenues, consumer satisfaction

5.

How do Price Range Shoppers Differ from Reference Price Shoppers?

Posted: 19 Jul 2006
Sangkil Moon and Glenn Voss
North Carolina State University - College of Management and North Carolina State University - Poole College of Management

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Price Range Model, Price Perception, Reference Price, Customer Segmentation, Promotion Responsiveness

6.

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Posted: 19 Jul 2006
Sangkil Moon and Gary Russell
North Carolina State University - College of Management and University of Iowa - Henry B. Tippie College of Business

Abstract:

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product recommendation model, customer relationship management, spatial statistics

7.

Profiling the Reference Price Consumer

Journal of Retailing, Vol. 82, No. 1, pp. 1-11, 2006
Posted: 19 Jul 2006
Sangkil Moon, Gary Russell and Sri Duvvuri
North Carolina State University - College of Management, University of Iowa - Henry B. Tippie College of Business and University of Iowa - Henry B. Tippie College of Business

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reference price, consumer segmentation