Großer Grasbrook 17
Kühne Logistics University - THE KLU
Christian-Albrechts-University at Kiel, Institute for Innovation Research
in Total Papers Downloads
Diffusion, Social Networks, Telecommunications, Social Contagion, Word-of-Mouth
Spatial Distribution, Diffusion, Cross-Entropy, Forecasting
viral marketing, seeding strategy, word of mouth, social contagion, targeting
Electronic Commerce; Online Videos; Technology Acceptance Model; Elaboration Likelihood Model
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