Christian Barrot

Kühne Logistics University - THE KLU

Assistant Professor of Marketing and Innovation

Großer Grasbrook 17

Hamburg, 20457

Germany

http://www.the-klu.org/

Christian-Albrechts-University at Kiel, Institute for Innovation Research

SCHOLARLY PAPERS

3

DOWNLOADS
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in Total Papers Downloads

939

CITATIONS

0

Scholarly Papers (3)

1.

Did They Tell Their Friends? - Using Social Network Analysis to Detect Contagion Processes

Number of pages: 39 Posted: 12 Feb 2008
Christian Barrot and Sönke Albers
Kühne Logistics University - THE KLU and Christian-Albrechts-Universitaet at Kiel
Downloads 874 (20,648)

Abstract:

Diffusion, Social Networks, Telecommunications, Social Contagion, Word-of-Mouth

2.

Predicting Innovation Success – An Extension of the Spatial Divergence Approach

Number of pages: 62 Posted: 06 Aug 2012
Sina Henningsen, Christian Barrot and Kristina Petersen
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing, Kühne Logistics University - THE KLU and affiliation not provided to SSRN
Downloads 35 (365,155)

Abstract:

Spatial Distribution, Diffusion, Cross-Entropy, Forecasting

3.

Seeding Strategies for Viral Marketing: An Empirical Comparison

Journal of Marketing, 75 (November 2011), 55-71
Posted: 28 Aug 2014
Oliver Hinz, Bernd Skiera, Christian Barrot and Jan U. Becker
Darmstadt University of Technology, University of Frankfurt - Department of Marketing, Kühne Logistics University - THE KLU and University of Kiel

Abstract:

viral marketing, seeding strategy, word of mouth, social contagion, targeting

Other Papers (2)

Total Downloads: 51    Citations: 0
1.

Deckungsbeitragsorientierte Steuerung Von Targeting-Kampagnen

Number of pages: 29 Posted: 15 Dec 2013
Thomas Fandrich, Christian Barrot and Jan U. Becker
Kühne Logistics University, Kühne Logistics University - THE KLU and University of Kiel
Downloads 15

Abstract:

2.

Information or Entertainment? Matching the Right Online Video Content to Your Product

Number of pages: 43 Posted: 12 Dec 2013
Thomas Fandrich, Christian Barrot and Martin Mittelstädt
Kühne Logistics University, Kühne Logistics University - THE KLU and Instore Audience GmbH
Downloads 7

Abstract:

Electronic Commerce; Online Videos; Technology Acceptance Model; Elaboration Likelihood Model