Amar Cheema

University of Virginia (UVA), McIntire School of Commerce

Associate Professor

P.O. Box 400173

Charlottesville, VA 22904-4173

United States

http://www.amarcheema.com

SCHOLARLY PAPERS

14

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CITATIONS
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21

Scholarly Papers (14)

1.

The Effect of Need for Uniqueness on Word of Mouth

Journal of Marketing Research, 47, 553-63, 2010
Number of pages: 11 Posted: 25 Apr 2009 Last Revised: 13 Jun 2012
Amar Cheema and Andrew M. Kaikati
University of Virginia (UVA), McIntire School of Commerce and Saint Louis University - Cook School of Business
Downloads 627 (26,556)
Citation 5

Abstract:

word of mouth, need for uniqueness, recommendations, social influence

2.

Relative Importance of Online Versus Offline Information for Internet Purchases: The Effect of Product Category and Internet Experience

Journal of Business Research, Forthcoming
Number of pages: 19 Posted: 27 Aug 2008
Amar Cheema and Purushottam Papatla
University of Virginia (UVA), McIntire School of Commerce and affiliation not provided to SSRN
Downloads 253 (85,850)
Citation 2

Abstract:

online purchases, online behavior, information importance, internet experience

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 44, 2008
Number of pages: 40 Posted: 12 May 2008
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 97 (224,701)
Citation 1

Abstract:

framing, mindsets, construal level, coupons, rebates

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 45, August 2008
Number of pages: 40 Posted: 01 Jul 2012
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 66 (284,934)
Citation 1

Abstract:

framing, mindsets, construal level, coupons, rebates

4.

Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples

Journal of Behavioral Decision Making, Forthcoming
Number of pages: 12 Posted: 06 Mar 2012 Last Revised: 19 Jun 2014
Fisher College of Business, Washington University in St. Louis - John M. Olin Business School and University of Virginia (UVA), McIntire School of Commerce
Downloads 147 (143,888)
Citation 5

Abstract:

research methods, surveys, sampling, online research, external validity

5.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 144 (104,899)
Citation 2

Abstract:

goal, motivation, visualization, goal-gradient, progress

6.

Surcharges and Seller Reputation

Journal of Consumer Research, Vol. 35, No. 1, 2008
Number of pages: 34 Posted: 12 May 2008
Amar Cheema
University of Virginia (UVA), McIntire School of Commerce
Downloads 132 (166,903)
Citation 4

Abstract:

surcharge, price partitions, trust, reputation

7.

Earmarking and Partitioning: Increasing Saving by Low-Income Households

Journal of Marketing Research, Forthcoming
Number of pages: 29 Posted: 31 Dec 2010
Dilip Soman and Amar Cheema
University of Toronto - Department of Marketing and University of Virginia (UVA), McIntire School of Commerce
Downloads 122 (163,139)
Citation 2

Abstract:

saving, self-control, guilt, budgeting

8.

The Effect of Bracketing on Spending

Number of pages: 19 Posted: 17 Jan 2006
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing
Downloads 120 (175,862)

Abstract:

Mental Accounting, Self Control, Bracketing, Transgression Cost, Willpower

9.

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 21 Jun 2012
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 119 (162,258)

Abstract:

10.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 79 (220,260)

Abstract:

goals, saving, financial decision making, goal specificity, construal level

11.

Textual Review Dimensionality and Helpfulness: A Multi-Method Study

Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 06 Apr 2017
Jingjing Li, Yong Ge, Yili Hong, Amar Cheema and Bin Gu
University of Virginia - McIntire School of Commerce, University of Arizona - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business, University of Virginia (UVA), McIntire School of Commerce and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (343,707)

Abstract:

online reviews, textual review dimensionality, topic dispersion, supervised topic modeling, PTW-guided LDA, empirical analysis, randomized experiment

12.

Bidding Behavior in Descending and Ascending Auctions

Marketing Science, Vol. 31, No. 5, 2012; pp. 779-800; DOI: 10.1287/mksc.1120.0730
Posted: 24 Oct 2012
University of Virginia (UVA), McIntire School of Commerce, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing

Abstract:

auctions, bidding, goals, pricing, value

13.

The Effect of Partitions on Controlling Consumption

Journal of Marketing Research, Vol. 44, 2008
Posted: 12 May 2008
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing

Abstract:

Self Control, Bracketing, Partitions, Decision making

14.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Alberta - Department of Marketing, Business Economics & Law, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

auctions, bidding, economic psychology, social dynamics, experimental economics