Amar Cheema

University of Virginia (UVA), McIntire School of Commerce

Kaulback Professor of Commerce

125 Ruppel Drive

Charlottesville, VA 22903

United States

http://www.commerce.virginia.edu/faculty/cheema

  • University of Virginia (UVA), McIntire School of Commerce

    • Email
    • Tel: 434-924-4350
SCHOLARLY PAPERS

14

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Top 6,485

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66

CROSSREF CITATIONS

141

Scholarly Papers (14)

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1.

The Effect of Need for Uniqueness on Word of Mouth

Journal of Marketing Research, 47, 553-63, 2010
Number of pages: 11 Posted: 25 Apr 2009 Last Revised: 30 Mar 2018
Amar Cheema and Andrew Kaikati
University of Virginia (UVA), McIntire School of Commerce and Saint Louis University - Chaifetz School of Business
Downloads 802 (37,666)
Citation 9

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word of mouth, need for uniqueness, recommendations, social influence

2.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 475 (74,159)
Citation 3

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goal, motivation, visualization, goal-gradient, progress

3.

Relative Importance of Online Versus Offline Information for Internet Purchases: The Effect of Product Category and Internet Experience

Journal of Business Research, Forthcoming
Number of pages: 19 Posted: 27 Aug 2008
Amar Cheema and Purushottam Papatla
University of Virginia (UVA), McIntire School of Commerce and University of Wisconsin-Milwaukee
Downloads 328 (113,729)
Citation 2

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online purchases, online behavior, information importance, internet experience

4.

Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples

Journal of Behavioral Decision Making, Forthcoming
Number of pages: 12 Posted: 06 Mar 2012 Last Revised: 19 Jun 2014
Joseph K. Goodman, Cynthia Cryder and Amar Cheema
Fisher College of Business, The Ohio State University, Washington University in St. Louis - John M. Olin Business School and University of Virginia (UVA), McIntire School of Commerce
Downloads 239 (157,587)
Citation 30

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research methods, surveys, sampling, online research, external validity

5.

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 21 Jun 2012
Amar Cheema and Vanessa Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 206 (181,521)
Citation 1

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6.

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Downloads 202 (184,896)
Citation 7

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 44, 2008
Number of pages: 40 Posted: 12 May 2008
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 117 (290,728)

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framing, mindsets, construal level, coupons, rebates

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 45, August 2008
Number of pages: 40 Posted: 01 Jul 2012
Amar Cheema and Vanessa Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 85 (360,054)
Citation 2

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framing, mindsets, construal level, coupons, rebates

7.

Earmarking and Partitioning: Increasing Saving by Low-Income Households

Journal of Marketing Research, Forthcoming
Number of pages: 29 Posted: 31 Dec 2010
Dilip Soman and Amar Cheema
University of Toronto - Behavioural Economics in Action at Rotman (BEAR) and University of Virginia (UVA), McIntire School of Commerce
Downloads 194 (191,817)
Citation 7

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saving, self-control, guilt, budgeting

8.

The Effect of Bracketing on Spending

Number of pages: 19 Posted: 17 Jan 2006
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 163 (223,134)

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Mental Accounting, Self Control, Bracketing, Transgression Cost, Willpower

9.

Surcharges and Seller Reputation

Journal of Consumer Research, Vol. 35, No. 1, 2008
Number of pages: 34 Posted: 12 May 2008
Amar Cheema
University of Virginia (UVA), McIntire School of Commerce
Downloads 162 (224,244)
Citation 3

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surcharge, price partitions, trust, reputation

10.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 137 (257,265)
Citation 3

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goals, saving, financial decision making, goal specificity, construal level

11.

Do Evaluations Rise with Experience?

O’Connor, Kieran, & Amar Cheema (2018). Do evaluations rise with experience? Psychological Science. doi/10.1177/095679761774451
Number of pages: 65 Posted: 16 Apr 2018
Kieran O'Connor and Amar Cheema
University of Virginia (UVA), McIntire School of Commerce and University of Virginia (UVA), McIntire School of Commerce
Downloads 34 (542,038)

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Sequential evaluation, Processing fluency, Judgment and decision making, Experience

12.

Bidding Behavior in Descending and Ascending Auctions

Marketing Science, Vol. 31, No. 5, 2012; pp. 779-800; DOI: 10.1287/mksc.1120.0730
Posted: 24 Oct 2012
Amar Cheema, Dipankar Chakravarti and Atanu R. Sinha
University of Virginia (UVA), McIntire School of Commerce, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing

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auctions, bidding, goals, pricing, value

13.

The Effect of Partitions on Controlling Consumption

Journal of Marketing Research, Vol. 44, 2008
Posted: 12 May 2008
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)

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Self Control, Bracketing, Partitions, Decision making

14.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
Amar Cheema, Shyam Sunder, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen and Robert Zeithammer
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

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auctions, bidding, economic psychology, social dynamics, experimental economics