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Amar Cheema

University of Virginia (UVA), McIntire School of Commerce

Associate Professor

P.O. Box 400173

Charlottesville, VA 22904-4173

United States

http://www.amarcheema.com

  • University of Virginia (UVA), McIntire School of Commerce

    • Email
    • Tel: 434-924-3034
SCHOLARLY PAPERS

14

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CITATIONS
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21

Scholarly Papers (14)

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1.

The Effect of Need for Uniqueness on Word of Mouth

Journal of Marketing Research, 47, 553-63, 2010
Number of pages: 11 Posted: 25 Apr 2009 Last Revised: 13 Jun 2012
Amar Cheema and Andrew M. Kaikati
University of Virginia (UVA), McIntire School of Commerce and Saint Louis University - Cook School of Business
Downloads 627 (27,422)
Citation 5

Abstract:

word of mouth, need for uniqueness, recommendations, social influence

2.

Relative Importance of Online Versus Offline Information for Internet Purchases: The Effect of Product Category and Internet Experience

Journal of Business Research, Forthcoming
Number of pages: 19 Posted: 27 Aug 2008
Amar Cheema and Purushottam Papatla
University of Virginia (UVA), McIntire School of Commerce and affiliation not provided to SSRN
Downloads 253 (86,440)
Citation 2

Abstract:

online purchases, online behavior, information importance, internet experience

3.

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Downloads 166 (152,133)
Citation 1

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 44, 2008
Number of pages: 40 Posted: 12 May 2008
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 98 (230,821)
Citation 1

Abstract:

framing, mindsets, construal level, coupons, rebates

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 45, August 2008
Number of pages: 40 Posted: 01 Jul 2012
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 68 (289,747)
Citation 1

Abstract:

framing, mindsets, construal level, coupons, rebates

4.

Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples

Journal of Behavioral Decision Making, Forthcoming
Number of pages: 12 Posted: 06 Mar 2012 Last Revised: 19 Jun 2014
Joseph K. Goodman, Cynthia Cryder and Amar Cheema
Fisher College of Business, Washington University in St. Louis - John M. Olin Business School and University of Virginia (UVA), McIntire School of Commerce
Downloads 147 (146,711)
Citation 5

Abstract:

research methods, surveys, sampling, online research, external validity

5.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 144 (104,680)
Citation 2

Abstract:

goal, motivation, visualization, goal-gradient, progress

6.

Surcharges and Seller Reputation

Journal of Consumer Research, Vol. 35, No. 1, 2008
Number of pages: 34 Posted: 12 May 2008
Amar Cheema
University of Virginia (UVA), McIntire School of Commerce
Downloads 132 (169,774)
Citation 4

Abstract:

surcharge, price partitions, trust, reputation

7.

Earmarking and Partitioning: Increasing Saving by Low-Income Households

Journal of Marketing Research, Forthcoming
Number of pages: 29 Posted: 31 Dec 2010
Dilip Soman and Amar Cheema
University of Toronto - Department of Marketing and University of Virginia (UVA), McIntire School of Commerce
Downloads 122 (165,071)
Citation 2

Abstract:

saving, self-control, guilt, budgeting

8.

The Effect of Bracketing on Spending

Number of pages: 19 Posted: 17 Jan 2006
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing
Downloads 120 (181,848)

Abstract:

Mental Accounting, Self Control, Bracketing, Transgression Cost, Willpower

9.

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 21 Jun 2012
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Houston - C.T. Bauer College of Business
Downloads 119 (164,117)

Abstract:

10.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 79 (226,246)

Abstract:

goals, saving, financial decision making, goal specificity, construal level

11.

Textual Review Dimensionality and Helpfulness: A Multi-Method Study

Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 06 Apr 2017
Jingjing Li, Yong Ge, Yili Hong, Amar Cheema and Bin Gu
University of Virginia - McIntire School of Commerce, University of Arizona - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business, University of Virginia (UVA), McIntire School of Commerce and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (249,667)

Abstract:

online reviews, textual review dimensionality, topic dispersion, supervised topic modeling, PTW-guided LDA, empirical analysis, randomized experiment

12.

Bidding Behavior in Descending and Ascending Auctions

Marketing Science, Vol. 31, No. 5, 2012; pp. 779-800; DOI: 10.1287/mksc.1120.0730
Posted: 24 Oct 2012
Amar Cheema, Dipankar Chakravarti and Atanu R. Sinha
University of Virginia (UVA), McIntire School of Commerce, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing

Abstract:

auctions, bidding, goals, pricing, value

13.

The Effect of Partitions on Controlling Consumption

Journal of Marketing Research, Vol. 44, 2008
Posted: 12 May 2008
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing

Abstract:

Self Control, Bracketing, Partitions, Decision making

14.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
Amar Cheema, Shyam Sunder, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen and Robert Zeithammer
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Alberta - Department of Marketing, Business Economics & Law, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

auctions, bidding, economic psychology, social dynamics, experimental economics

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