Pedro J. Cuestas-Diaz

University of Murcia

Avda Teniente Flomesta, 5

Murcia, Murcia 30100

Spain

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The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Journal of Interactive Marketing, 47, 35-52 (2019)

Number of pages: 48 Posted: 29 Jul 2019

Isabel Riquelme, Sergio Roman, Pedro J. Cuestas-Diaz, Dawn Iacobucci and Dawn Iacobucci

Jorge Tadeo Lozano University, University of Murcia, University of Murcia and Vanderbilt University - MarketingVanderbilt University - Marketing

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