Pedro J. Cuestas-Diaz

University of Murcia

Avda Teniente Flomesta, 5

Murcia, Murcia 30100

Spain

Learn more about SSRN Profiles

SCHOLARLY PAPERS

1

DOWNLOADS

37

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Journal of Interactive Marketing, 47, 35-52 (2019)

Number of pages: 48 Posted: 29 Jul 2019

Isabel Riquelme, Sergio Roman, Pedro J. Cuestas-Diaz, Dawn Iacobucci and Dawn Iacobucci

Jorge Tadeo Lozano University, University of Murcia, University of Murcia and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 37 (589,637)

Abstract:

Feedback