Pedro J. Cuestas-Diaz

University of Murcia

Avda Teniente Flomesta, 5

Murcia, Murcia 30100

Spain

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Scholarly Papers (1)

1.

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Journal of Interactive Marketing, 47, 35-52 (2019)
Number of pages: 48 Posted: 29 Jul 2019
Jorge Tadeo Lozano University, University of Murcia, University of Murcia and Vanderbilt University - MarketingVanderbilt University - Marketing
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Abstract:

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Online retailing; Perceived price unfairness; Trust; Reputation; Customer loyalty; Online revenge intentions