Yifan Yu

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

http://staff.washington.edu/yifanyu/pro/

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SCHOLARLY PAPERS

9

DOWNLOADS

638

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (9)

1.

Emotions in Online Content Diffusion

Number of pages: 41 Posted: 11 Nov 2020 Last Revised: 08 Mar 2022
University of Washington - Michael G. Foster School of Business, The University of Hong Kong, University of Washington - Department of Information Systems and Operations ManagementUniversity of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 200 (211,356)

Abstract:

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media

2.

COVID-19, Urban Transportation, and Air Pollution

Number of pages: 37 Posted: 10 Jun 2021 Last Revised: 01 Aug 2022
Juan Wang, Yifan Yu, Wendao Xue and Yong Tan
University of Science and Technology of China (USTC), School of Management, University of Washington - Michael G. Foster School of Business, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business
Downloads 106 (348,526)

Abstract:

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Air pollution; transportation; COVID-19; double/debiased machine learning

3.

Understanding Volunteer Crowdsourcing from a Multiplex Perspective

Number of pages: 47 Posted: 21 Sep 2020 Last Revised: 07 Jun 2022
Yifan Yu, Xue (Jane) Tan and Yong Tan
University of Washington - Michael G. Foster School of Business, Indiana University - Kelley School of Business and University of Washington - Michael G. Foster School of Business
Downloads 102 (357,524)

Abstract:

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Volunteerism, crowdsourcing, multiplexity, relational pluralism

4.

How Do Pictures Shape "Liking" Behavior? A Stimulus-Organism-Response Perspective

Number of pages: 54 Posted: 01 Jan 2022 Last Revised: 13 Jan 2022
School of Economics and Management, Tsinghua University, University of Washington - Michael G. Foster School of Business, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business
Downloads 95 (374,071)

Abstract:

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Stimulus-organism-response model, “liking” behavior, valence, arousal, perceived calorie content, pictures

5.

Outstream Video Advertisement Effectiveness

Number of pages: 48 Posted: 05 May 2022
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, Amazon, Amazon, Amazon and University of Washington - Michael G. Foster School of Business
Downloads 90 (386,980)

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Outstream, video advertisement, video analytics

6.

Customer-Product Matches in Online Social Referrals: A Graph Embedding Approach

Number of pages: 39 Posted: 14 Jun 2022 Last Revised: 06 Jul 2022
Shan Huang, Yifan Yu and Yifan Jiao
The University of Hong Kong, University of Washington - Michael G. Foster School of Business and The University of Hong Kong - Faculty of Business and Economics
Downloads 39 (577,260)

Abstract:

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Social referral, social networks, matching, graph embedding, product preferences

7.

Afraid of Niche, Tired of Mass: Atypical Idea Combination on Crowdfunding Platform

Number of pages: 36 Posted: 09 Aug 2022
Yu Kan, Yifan Yu, Yang Jiang and Yong Tan
University of Washington - Department of Information Systems and Operations Management, University of Washington - Michael G. Foster School of Business, Nanjing University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 6

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atypical, double machine learning, crowdfunding, creativity

8.

Social Referral and Business Growth across Markets

Posted: 25 Oct 2021
Shan Huang, Wendao Xue and Yifan Yu
The University of Hong Kong, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business

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Social Referral, Cross-market, Developing Markets, Local Markets

9.

Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sales

MIS Quarterly Forthcoming
Posted: 18 Dec 2019 Last Revised: 20 May 2022
University of Washington - Michael G. Foster School of Business, School of Management, University of Science and Technology of China, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business

Abstract:

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emotions, online reviews, box office, Word2Vec, processing fluency, perceived helpfulness, purchase intention