Yifan Yu

The University of Texas at Austin

2317 Speedway

Austin, TX Texas 78712

United States

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SCHOLARLY PAPERS

11

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Scholarly Papers (11)

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1.

Outstream Video Advertisement Effectiveness

Number of pages: 48 Posted: 05 May 2022 Last Revised: 12 Jan 2023
Yifan Yu, Yingfei Wang, Guangyu Zhang, Zuohua Zhang, Chu Wang and Yong Tan
The University of Texas at Austin, University of Washington - Michael G. Foster School of Business, Amazon, Amazon, Amazon and University of Washington - Michael G. Foster School of Business
Downloads 434 (116,700)
Citation 2

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Outstream, video advertisement, video analytics

2.

Emotions in Online Content Diffusion

Number of pages: 53 Posted: 11 Nov 2020 Last Revised: 15 Nov 2022
Yifan Yu, Shan Huang, Yuchen Liu and Yong Tan
The University of Texas at Austin, The University of Hong Kong, University of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 344 (151,606)

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media

3.

Emotion AI Meets Strategic Users

Number of pages: 43 Posted: 22 Sep 2022
Yifan Yu, Lin Jia and Yong Tan
The University of Texas at Austin, School of Management and Economics, Beijing Institute of Technology and University of Washington - Michael G. Foster School of Business
Downloads 338 (154,454)

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Emotion AI, strategic users, signaling game, muddled information

4.

Picture-Evoked Affect and Review Helpfulness: An Affect-as-Information Perspective

Number of pages: 57 Posted: 01 Jan 2022 Last Revised: 07 Apr 2023
Xinyao Wang, Yifan Yu, Jinghua Huang and Yong Tan
Tsinghua University - School of Economics and Management, The University of Texas at Austin, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business
Downloads 238 (221,202)

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Affect-as-information, helpfulness, pictures, valence, arousal, perceived processing fluency, perceived review credibility

5.

Customer-Product Matches in Online Social Referrals: A Graph Embedding Approach

Number of pages: 39 Posted: 14 Jun 2022 Last Revised: 28 Nov 2022
Shan Huang and Yifan Yu
The University of Hong Kong and The University of Texas at Austin
Downloads 184 (280,465)

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Social referral, social networks, matching, graph embedding, product preferences

6.

COVID-19, Urban Transportation, and Air Pollution

Number of pages: 37 Posted: 10 Jun 2021 Last Revised: 01 Aug 2022
Juan Wang, Yifan Yu, Wendao Xue and Yong Tan
University of Science and Technology of China (USTC), School of Management, The University of Texas at Austin, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business
Downloads 174 (294,654)

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Air pollution; transportation; COVID-19; double/debiased machine learning

7.

Afraid of Niche, Tired of Mass: Atypical Idea Combination on Crowdfunding Platform

Number of pages: 37 Posted: 09 Aug 2022 Last Revised: 28 Mar 2023
Yu Kan, Yifan Yu, Yang Jiang and Yong Tan
University of Washington - Department of Information Systems and Operations Management, The University of Texas at Austin, Nanjing University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 149 (335,781)
Citation 1

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atypical, double machine learning, crowdfunding, creativity

8.

Understanding Volunteer Crowdsourcing from a Multiplex Perspective

Number of pages: 62 Posted: 21 Sep 2020 Last Revised: 18 Jul 2023
Yifan Yu, Xue (Jane) Tan and Yong Tan
The University of Texas at Austin, Cox School of Business and University of Washington - Michael G. Foster School of Business
Downloads 130 (373,538)

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Volunteerism, crowdsourcing, multiplexity, relational pluralism

9.

COVID-19, Urban Transportation, and Air Pollution

Number of pages: 39 Posted: 16 Sep 2022
Juan Wang, Yifan Yu, Wendao Xue and Yong Tan
Chongqing University, The University of Texas at Austin, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business
Downloads 36 (751,343)

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Air pollution, transportation, Covid-19, double/debiased machine learning

10.

Debiasing Machine-Learning- or AI-Generated Regressors in Partial Linear Models

Number of pages: 30 Posted: 30 Nov 2023
Jingwen Zhang, Wendao Xue, Yifan Yu and Yong Tan
University of Washington, University of Washington - Department of Economics, The University of Texas at Austin and University of Washington - Michael G. Foster School of Business
Downloads 35 (773,757)

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causal inference, double machine learning, AI, measurement error, partial linear

11.

Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sales

MIS Quarterly Forthcoming
Posted: 18 Dec 2019 Last Revised: 05 Dec 2023
Yifan Yu, Yang Yang, Jinghua Huang and Yong Tan
The University of Texas at Austin, School of Management, University of Science and Technology of China, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business

Abstract:

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emotions, online reviews, box office, Word2Vec, processing fluency, perceived helpfulness, purchase intention