Prashant Rajaram

University of Michigan, Stephen M. Ross School of Business

PhD Candidate

701 Tappan Street

Ann Arbor, MI 48109

United States

  • University of Michigan, Stephen M. Ross School of Business

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Finding the Sweet Spot: Ad Scheduling on Streaming Media

Number of pages: 73 Posted: 17 Dec 2019 Last Revised: 29 Dec 2019
Prashant Rajaram, Puneet Manchanda and Eric M. Schwartz
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
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Abstract:

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Advertising Scheduling, Streaming Media, Binge-Watching, Machine Learning, Optimization