Prashant Rajaram

Ivey Business School, Western University

Assistant Professor of Marketing

1255 Western Road

London, Ontario N6G0N1

Canada

  • Ivey Business School, Western University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach

Number of pages: 78 Posted: 25 Jan 2021 Last Revised: 07 Aug 2024
Prashant Rajaram and Puneet Manchanda
Ivey Business School, Western University and University of Michigan, Stephen M. Ross School of Business
Downloads 1,099 (39,360)
Citation 10

Abstract:

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Influencer Videos, Interpretable Deep Learning, Social Media Engagement, Unstructured Data Analysis, Attention-based Models

2.

When do you Zap: The Effects of Ad Delivery in Streaming Media

Number of pages: 62 Posted: 17 Dec 2019 Last Revised: 26 Apr 2024
Prashant Rajaram, Puneet Manchanda and Eric M. Schwartz
Ivey Business School, Western University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 772 (64,233)

Abstract:

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Streaming Platforms, Ad Delivery, Zapping, Causal Inference, Debiased Machine Learning