Prashant Rajaram

Ivey Business School, Western University

Assistant Professor of Marketing

1255 Western Road

London, Ontario N6G0N1

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

1,182

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Video Influencers: Unboxing the Mystique

Number of pages: 73 Posted: 25 Jan 2021 Last Revised: 31 Jan 2023
Prashant Rajaram and Puneet Manchanda
Ivey Business School, Western University and University of Michigan, Stephen M. Ross School of Business
Downloads 656 (61,636)
Citation 3

Abstract:

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Influencer Marketing, Video Advertising, Social Media, Interpretable Deep Learning, Transfer Learning

2.

Finding the Sweet Spot: Ad Targeting on Streaming Media

Number of pages: 74 Posted: 17 Dec 2019 Last Revised: 06 May 2022
Ivey Business School, Western University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department
Downloads 526 (81,457)

Abstract:

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Advertising, Targeting, Streaming Media, Machine Learning, Causal Inference