Prashant Rajaram

Ivey Business School, Western University

Assistant Professor of Marketing

1255 Western Road

London, Ontario N6G0N1

Canada

  • Ivey Business School, Western University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Video Influencers: Unboxing the Mystique

Number of pages: 73 Posted: 25 Jan 2021 Last Revised: 31 Jan 2023
Prashant Rajaram and Puneet Manchanda
Ivey Business School, Western University and University of Michigan, Stephen M. Ross School of Business
Downloads 656 (61,636)
Citation 3

Abstract:

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Influencer Marketing, Video Advertising, Social Media, Interpretable Deep Learning, Transfer Learning

2.

Finding the Sweet Spot: Ad Targeting on Streaming Media

Number of pages: 74 Posted: 17 Dec 2019 Last Revised: 06 May 2022
Prashant Rajaram, Puneet Manchanda, Eric M. Schwartz and Eric M. Schwartz
Ivey Business School, Western University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department
Downloads 526 (81,457)

Abstract:

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Advertising, Targeting, Streaming Media, Machine Learning, Causal Inference