Horizonte 30170-120 Minas Gera
Brazil
Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
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attitudes, company reaction, consumer behavior, experiment, involvement, negative publicity
Sustainable Consumption, Personality Traits, 3M Model, Structural Equation Modeling
Negative publicity, attitudes, company reaction, consumer behavior, experiment, involvement
LISREL; Covariance Matrix; Structural Equation Modeling; Application of LISREL in Marketing