Ricardo Teixeira Veiga

Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)

Horizonte 30170-120 Minas Gera

Brazil

  • Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)

SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

The Effects of Negative Publicity and Company Reaction on Consumer Attitudes

Number of pages: 29 Posted: 19 Jul 2004
Celso Augusto de Matos and Ricardo Teixeira Veiga
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 1,208 (29,341)
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attitudes, company reaction, consumer behavior, experiment, involvement, negative publicity

2.

The Effects of Negative Publicity on Consumer Attitudes: A Replication and Extension

Number of pages: 23 Posted: 04 Oct 2004
Celso Augusto de Matos and Ricardo Teixeira Veiga
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 428 (114,624)

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Negative publicity, attitudes, company reaction, consumer behavior, experiment, involvement

3.

Personality Traits and Sustainable Consumption

Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Number of pages: 17 Posted: 09 Jan 2017
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Downloads 370 (135,409)

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Sustainable Consumption, Personality Traits, 3M Model, Structural Equation Modeling

4.

Structural Equation Modeling with LISREL: An Initial Vision

Brazilian Journal of Marketing, 13(2), May 2014
Number of pages: 16 Posted: 24 Oct 2015 Last Revised: 28 Oct 2015
Naresh K. Malhotra, Evandro Lopes and Ricardo Teixeira Veiga
Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
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LISREL; Covariance Matrix; Structural Equation Modeling; Application of LISREL in Marketing