Jenni Romaniuk

Ehrenberg-Bass Institute, University of South Australia

37-44 North Terrace, City West Campus

Adelaide, South Australia 5001

Australia

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Marketing’s 60/20 Pareto Law

Number of pages: 5 Posted: 19 Dec 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, Ehrenberg-Bass Institute, University of South Australia and London South Bank UniversityEhrenberg Bass Institute for Marketing Science
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Abstract:

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Pareto, Buyer Behaviour, Brand, Marketing