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Marketing’s 60/20 Pareto Law

Number of pages: 5 Posted: 19 Dec 2019

Byron Sharp, Jenni Romaniuk, Charles Graham and Charles Graham

University of South Australia - Ehrenberg Bass Institute of Marketing Science, Ehrenberg-Bass Institute, University of South Australia and London South Bank UniversityEhrenberg Bass Institute for Marketing Science

Downloads 2,602 (11,499)

Citation 3

Abstract:

Investigating Patterns of Category Growth and Decline

Number of pages: 27 Posted: 15 Dec 2022

Steven Dunn, Magda Nenycz-Thiel, Charles Graham, Charles Graham, John Dawes and Arry Tanusondjaja

Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science, London South Bank UniversityEhrenberg Bass Institute for Marketing Science, University of South Australia - Ehrenberg-Bass Institute and University of South Australia - Ehrenberg-Bass Institute

Downloads 172 (371,316)

Abstract:

Marketing Research Faces Two Challenges and a World of Opportunity with Long-Term Panel Data

Number of pages: 32 Posted: 08 Jul 2021

Steven Dunn, Charles Graham, Charles Graham, Magda Nenycz-Thiel and Arry Tanusondjaja

Ehrenberg-Bass Institute, London South Bank UniversityEhrenberg Bass Institute for Marketing Science, University of South Australia - Ehrenberg Bass Institute of Marketing Science and University of South Australia - Ehrenberg-Bass Institute

Downloads 83 (641,308)

Charles Graham

Ehrenberg Bass Institute for Marketing Science

London South Bank University

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Scholarly Papers (3)

Marketing’s 60/20 Pareto Law

Abstract:

Investigating Patterns of Category Growth and Decline

Abstract:

Marketing Research Faces Two Challenges and a World of Opportunity with Long-Term Panel Data

Abstract: