Charles Graham

Ehrenberg Bass Institute for Marketing Science

London South Bank University

103 Borough Road

London, Greater London SE1 OAA

United Kingdom

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Marketing’s 60/20 Pareto Law

Number of pages: 5 Posted: 19 Dec 2019
Byron Sharp, Jenni Romaniuk, Charles Graham and Charles Graham
University of South Australia - Ehrenberg Bass Institute of Marketing Science, Ehrenberg-Bass Institute, University of South Australia and London South Bank UniversityEhrenberg Bass Institute for Marketing Science
Downloads 2,395 (11,005)
Citation 3

Abstract:

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Pareto, Buyer Behaviour, Brand, Marketing

2.

Investigating Patterns of Category Growth and Decline

Number of pages: 27 Posted: 15 Dec 2022
Steven Dunn, Magda Nenycz-Thiel, Charles Graham, Charles Graham, John Dawes and Arry Tanusondjaja
Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science, London South Bank UniversityEhrenberg Bass Institute for Marketing Science, University of South Australia - Ehrenberg-Bass Institute and University of South Australia - Ehrenberg-Bass Institute
Downloads 89 (506,141)

Abstract:

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Household Panel Data; Long-Term Repeat Buying, Market Stationarity; Category Growth

3.

Marketing Research Faces Two Challenges and a World of Opportunity with Long-Term Panel Data

Number of pages: 32 Posted: 08 Jul 2021
Steven Dunn, Charles Graham, Charles Graham, Magda Nenycz-Thiel and Arry Tanusondjaja
Ehrenberg-Bass Institute, London South Bank UniversityEhrenberg Bass Institute for Marketing Science, University of South Australia - Ehrenberg Bass Institute of Marketing Science and University of South Australia - Ehrenberg-Bass Institute
Downloads 65 (605,059)

Abstract:

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Household Panel Data, Long-Term Repeat Buying, Market Stationarity, Category Growth