Dr. Rajagopal

Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Professor

222, Calle del Puente

Ejidos de Huipulco

Mexico City, DF 14380

Mexico

http://www.geocities.com/prof_rajagopal/homepage.html

SCHOLARLY PAPERS

40

DOWNLOADS
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Top 1,492

in Total Papers Downloads

15,791

CITATIONS
Rank 10,518

SSRN RANKINGS

Top 10,518

in Total Papers Citations

40

Scholarly Papers (40)

1.

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis

Number of pages: 59 Posted: 27 Jan 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 2,050 (4,454)

Abstract:

Advertising, media communication, brand extension, customer value, cognitive behavior, decision making

2.

Brand Metrics: A Tool to Measure Performance

Number of pages: 22 Posted: 23 Feb 2007
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 1,983 (4,677)

Abstract:

Brand performance, brand measurement, brand scorecard, performance metrics, brand experience

3.

Growing Shopping Malls and Behavior of Urban Shoppers

EGADE Working Paper No. 2008-05-MKT
Number of pages: 36 Posted: 12 Nov 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 1,016 (13,864)
Citation 2

Abstract:

Shopping malls, traditional markets, sales promotion, market ambiance, leisure shopping, recreational services, retailing, market congestion, customer value, consumer behavior

4.

Determinants of Shopping Behavior of Urban Consumers

Number of pages: 38 Posted: 02 Mar 2009
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 862 (18,029)
Citation 2

Abstract:

Shopping mall, multi-channel retailing, consumer behavior, customer-centric strategy, market attractiveness, customer satisfaction

5.

Point of Sales Promotions and Buying Stimulation in Retail Stores

Number of pages: 32 Posted: 02 Sep 2008 Last Revised: 19 Sep 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 855 (17,257)
Citation 1

Abstract:

Sales promotion, shopping arousal, store loyalty, buying behavior, retailing, customer relations

6.

Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Analysis of Marketplace Strategy and Consumer Response

Number of pages: 34 Posted: 12 Jul 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 824 (19,263)
Citation 4

Abstract:

Recreational retailing, shopping behavior, store loyalty, customer value, production attractiveness, brand variability

7.

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance

Number of pages: 26 Posted: 05 Dec 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 716 (23,881)

Abstract:

Cognitive behavior, brand identity, personality traits, bottom of the pyramid, brand image, trust, corporate reputation, mass market, brand performance, customer value

8.

Clearance Sales of Fashion Apparel: Buying Decision and Customer Value Paradigms

Number of pages: 36 Posted: 27 Dec 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 598 (31,707)

Abstract:

Seasonality, discount sales, consumer behavior, store loyalty, buying decision process, customer value, profit optimization

9.

Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

ITESM Working Paper No. 02/2006
Number of pages: 23 Posted: 21 Feb 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 571 (34,424)

Abstract:

Customer value, product attractiveness, advertising, point of sales promotions, retailing, brand value

10.

Emerging Perspectives on Self Service Technologies in Retail Banking

Number of pages: 22 Posted: 20 Aug 2007
Dr. Rajagopal and Ananya Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus and HSBC Mexico
Downloads 517 (39,847)

Abstract:

Self service technology, retail banking, customer value, profit optimization

11.

Trade Openness and Economic Growth in Latin American Countries

Number of pages: 27 Posted: 31 May 2007
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 500 (40,043)

Abstract:

Trade openness, export competitiveness, institutional reforms, economic growth, trade blocs, trade agreements, neo-regionalism, inflationary trend, foreign investment, and economic welfare

12.

Conational Drivers Influencing Brand Preference Among Consumers

Number of pages: 35 Posted: 29 May 2009 Last Revised: 27 Jul 2009
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 449 (41,636)

Abstract:

Cognitive behavior, brand identity, personality traits, brand association, brand image, trust, corporate reputation, mass market, brand preference, consumer value

13.

Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries

Number of pages: 29 Posted: 17 May 2006
Dr. Rajagopal and Amritanshu Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus and Monterrey Institute of Technology and Higher Education - (ITESM)
Downloads 362 (54,638)

Abstract:

Selling behavior, sales performance evaluation, outcome performance, sales territory, compensation, sales effectiveness

14.

New Product Introduction and Seasonality Effect in Food Products Retailing

Number of pages: 19 Posted: 23 Feb 2007
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 360 (57,313)

Abstract:

New product development, market demand, aggregate demand, seasonality, consumer preference, retailing, time spread, product launch, shopping behavior, synchronization

15.

Architecting Brands: Managerial Process and Control for Emerging Enterprises

Number of pages: 19 Posted: 12 Jul 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 332 (67,097)

Abstract:

Brand architecture, brand hierarchy, brand audit, brand positioning

16.

Measuring Asymmetric Consumer Behavior towards Retail Buying: Application of Demand Equation Models

Monterrey Instititue of Technology, Marketing and Business Working Paper No. 11/2006
Number of pages: 32 Posted: 07 Nov 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 278 (81,076)

Abstract:

Econometric modeling, consumer economics, consumption behavior, market demand, retailing, transactional relationship

17.

Managing Global Brands in Bottom Line Markets

Number of pages: 16 Posted: 12 Dec 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 268 (85,074)
Citation 1

Abstract:

Bottom of Pyramid markets, brand positioning, brand performance, customer value, brand attributes, brand dynamics

18.

Trust and Cross-Cultural Dissimilarities in Corporate Environment

Number of pages: 30 Posted: 12 Jul 2006
Dr. Rajagopal and Ananya Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus and HSBC Mexico
Downloads 267 (85,400)
Citation 4

Abstract:

Low trust, culture and personality traits, team working, gender sensitivity, venture management

19.

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm - A Framework for Analysis

Number of pages: 26 Posted: 13 Oct 2004
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 259 (88,217)
Citation 13

Abstract:

Consumer behaviour, value measurement, consumer satisfaction

20.

Street Markets Influencing Consumer Behavior in Urban Habitat

EGADE Working Paper #2009-03-MKT
Number of pages: 35 Posted: 19 Jul 2009
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 251 (87,157)

Abstract:

Street markets, consumer behavior, ethnic markets, sales differentiation, market attractiveness, consumer satisfaction

21.

Investor Confidence and Organizational Downsizing in Financial Institutions

Number of pages: 8 Posted: 11 Mar 2009
Ananya Rajagopal and Dr. Rajagopal
HSBC Mexico and Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 185 (122,202)

Abstract:

Lending policies, investor confidence, outsourcing, defensive downsizing, risk management, cost effectiveness

22.

Administration of Sales Force Tasks Under Field Conditions

Number of pages: 32 Posted: 31 May 2007
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 180 (126,991)

Abstract:

Sales force organization, selling behavior, task administration, sales performance evaluation, territory management, outcome performance, sales territory, compensation, sales unit effectiveness, organizational efficiency

23.

Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit

ITESM Working Paper No. 03/2005
Number of pages: 19 Posted: 23 Aug 2005
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 178 (128,329)
Citation 2

Abstract:

Internal and external fit, finance and investment, business performance, economic and relational factors, venture autonomy

24.

Institutional Reforms and Trade Competitiveness in Latin America

Number of pages: 25 Posted: 19 Oct 2004
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 177 (130,329)
Citation 2

Abstract:

Economic reforms, total factor productivity, competitiveness, trade policy, regional growth

Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis

Number of pages: 25 Posted: 20 Apr 2005
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 147 (156,708)
Citation 3

Abstract:

Trade liberalization, institutional reforms, total factor productivity, regional growth, trading blocs, foreign direct investment, economic welfare, Latin America

Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis

Applied Econometrics and International Development, Vol. 6, No. 2, 2006
Number of pages: 20 Posted: 22 Aug 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 27 (397,608)
Citation 3

Abstract:

Trade Competitiveness, Institutional reforms, Regional growth, Trading blocs, Investment, Economic welfare, Exports share

26.

Customer Choice Variability and Profit Optimization Modelling in a Firm: An Analytical Framework

Monterrey Instititue of Technology, Marketing and Business Working Paper No. 10/2006
Number of pages: 24 Posted: 31 Aug 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 164 (138,598)

Abstract:

Customer choice, customer value, retailing, decision modeling, profit optimization

27.

Arousal and Merriment as Decision Drivers Among Young Consumers

Number of pages: 24 Posted: 02 Nov 2007
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 129 (164,737)
Citation 1

Abstract:

Shopping behavior, store ambience, arousal, point of sales strategy, customer value, buying decision, leisure shopping, product experience, retailing

28.

Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators

ITESM Working Paper No. 2008-01-MKT
Number of pages: 27 Posted: 20 Feb 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 92 (208,309)
Citation 1

Abstract:

Team sales, customer satisfaction, sales performance, leisure property, brand image, returns on assets]

29.

Factors Influencing Choice of Educational Institutions during Post-Schooling Transitions

Number of pages: 15 Posted: 30 Dec 2009
Oscar Guerra and Dr. Rajagopal
Monterrey Institute of Technology and Higher Education, ITESM and Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 90 (202,646)

Abstract:

Higher education, cognitive behavior, prospecting students, educational services, promotion, brand value, loyalty factors, decision making, family environment, economic benefits

30.

Brand Gravity and Performance in Satellite Markets

Number of pages: 21 Posted: 30 Dec 2009
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 82 (226,422)

Abstract:

Urban markets, consumer behavior, market segmentation, brand performance, brand value, brand association, brand image, corporate reputation, mass market, brand preference

31.

Analytical Perspectives on Integration and Diffusion of Knowledge in Multicultural Business Schools to Build Global Image

Number of pages: 27 Posted: 23 Sep 2008
William Henry Steinwascher and Dr. Rajagopal
UDLAP and Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 66 (257,329)
Citation 1

Abstract:

Knowledge management, learning patterns, educational diffusion, organizational culture, cross-cultural learning, image building

32.

Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003

Applied Econometrics and International Development, Vol. 5, No. 1, 2005
Number of pages: 20 Posted: 19 Aug 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 12 (451,129)
Citation 3

Abstract:

Economic Reforms, Total Factor Productivity, Competitiveness, Trade Policy, Regional Growth, Latin America

33.

Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products

Int. J. of Services and Operations Management, Vol. 7, No. 2, pp. 177-199, 2010
Posted: 02 Sep 2008 Last Revised: 01 Sep 2010
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

High technology products sales, customer services, SERVQUAL, customer-distributor relationship, customer value, distributor performance

34.

Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance

Posted: 28 Mar 2008
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

Market orientation, services quality, dealer performance, customer value, SERVQUAL, customer centric strategy

35.

Dynamics of Buyer-Supplier Co-Dependency for Optimizing Functional Efficiency

Posted: 29 Mar 2007
Dr. Rajagopal and Amritanshu Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus and Monterrey Institute of Technology and Higher Education - (ITESM)

Abstract:

Buyer behavior, supplier performance, co-dependency, supply design, profit optimization, buyer value, market coverage, conformance, supply quality

36.

Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance

Posted: 12 Jul 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

Banking technology, customer value, profit optimization, diffusion and adoption process

37.

Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms

Posted: 20 Jun 2006
Dr. Rajagopal and Ananya Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus and HSBC Mexico

Abstract:

Competition, business growth, cooperation, human behavior, market leadership

38.

Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores

ITESM Working Paper No. 03/2006
Posted: 05 Mar 2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

Seasonality, discount sales, consumer behavior, store loyalty, buying decision process, customer value

39.

Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market

ITESM Working Paper No. 04/2005
Posted: 23 Aug 2005
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

Product positioning, customer value measurement, retailing, marketing functions, aggregate returns, model construct and estimation

40.

Measuring Customer Value and Market Dynamics for New Products of a Firm: An Analytical Construct for Gaining Competitive Advantage

ITESM Working Paper No. 01/2005
Posted: 21 Feb 2005
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Abstract:

New product management, customer value measurement, market coverage, aggregate returns, market penetration, model construct and estimation, profitability