Tycho Brahes väg 1,
S-220 07 Lund, 223 63
Sweden
Lund University - School of Economics and Management
Capabilities, Conceptual Framework, global Firms, Market driving Strategy, networks
Retailing, Market entry, International marketing, Emerging markets
Sourcing, Marketing strategy, Multinational companies, Suppliers, Russia, Poland
Market driving, Supplier relationships, Competitive advantage, Global strategy