Ulf Elg

Lund University - School of Economics and Management

Tycho Brahes väg 1,

S-220 07 Lund, 223 63

Sweden

SCHOLARLY PAPERS

4

DOWNLOADS

32

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities

Pervez N, Elg U, Tarnovskaya V, et al. Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities [J]. Schmalenbach Business Review, 2011, 11(3): 1-23
Number of pages: 23 Posted: 29 Sep 2016
King's College, London, Lund University - School of Economics and Management, Lund University - School of Economics and Management and King's College London
Downloads 32 (472,262)

Abstract:

Loading...

Capabilities, Conceptual Framework, global Firms, Market driving Strategy, networks

2.

The Role of Networks and Matching in Market Entry to Emerging Retail Markets

International Marketing Review Vol. 25 No. 6, 2008 pp. 674-699
Posted: 01 Oct 2016
Lund University - School of Economics and Management, King's College, London and Lund University - School of Economics and Management

Abstract:

Loading...

Retailing, Market entry, International marketing, Emerging markets

3.

Market Driving Multinationals and Their Global Sourcing Network

Ghauri P. N., Tarnovskaya V, Elg U., Market Driving Multinationals and Their Global Sourcing Network [J]. International Marketing Review, 2008, 25(5): 504-519
Posted: 01 Oct 2016
King's College, London, Lund University - School of Economics and Management and Lund University - School of Economics and Management

Abstract:

Loading...

Sourcing, Marketing strategy, Multinational companies, Suppliers, Russia, Poland

4.

Market-Driving Strategy Implementation Through Global Supplier Relationships

Elg U, Deligonul S Z, Ghauri P N, et al. Market-Driving Strategy Implementation Through Global Supplier Relationships [J]. Industrial Marketing Management, 2012, 41(6): 919-928
Posted: 30 Sep 2016
Lund University - School of Economics and Management, St. John Fisher College, King's College, London, Georgia State University - J. Mack Robinson College of Business and Lund University - School of Economics and Management

Abstract:

Loading...

Market driving, Supplier relationships, Competitive advantage, Global strategy