Sonja Gensler

University of Frankfurt - Department of Electronic Commerce

Gr├╝neburgplatz 1

Frankfurt am Main, 60323

Germany

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Scholarly Papers (1)

1.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing
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Citation 2

Abstract:

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channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model