George Zinkhan

affiliation not provided to SSRN

SCHOLARLY PAPERS

5

DOWNLOADS

524

CITATIONS

3

Scholarly Papers (5)

1.

Romance and the Internet: The E-Mergence of Edating

Advances in Consumer Research, Vol. 31, pp. 153-157, 2004
Number of pages: 28 Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 348 (85,005)

Abstract:

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2.

Market Resistance and Valentine's Day Events

Journal of Business Research, Vol. 62, No. 2, 2009
Number of pages: 8 Posted: 17 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 117 (236,106)

Abstract:

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Event Marketing, Ritual, Consumer Behavior, Emotions, Love

3.

Sex-Typing of Leisure Activities: A Test of Two Theories

Advances in Consumer Research, Vol. 31, pp. 412-419, 2004
Number of pages: 26 Posted: 16 Jan 2012
affiliation not provided to SSRN, Millsaps College and University of Texas at Austin
Downloads 59 (357,576)

Abstract:

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leisure activities, sex-typing, gender, consumer behavior, event marketing

4.

A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day

Advances in Consumer Research, Vol. 33
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

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event marketing, holiday, ritual, affect, emotion, love, consumer behavior

5.

Consumer Experiences and Market Resistance: An Extension of Resistance Theories

Advances in Consumer Research, Vol. 34, pp. 256-262, 2007
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

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consumer behavior, event marketing, market resistance