Ekaterina Marchenko

National Research University Higher School of Economics

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

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Personal Brands of ESports Athletes: An Exploration of Evaluation Mechanisms

Higher School of Economics Research Paper No. WP BRP 90/SOC/2019
Number of pages: 12 Posted: 11 Dec 2019
Ilya Musabirov, Denis Bulygin and Ekaterina Marchenko
National Research University Higher School of Economics, National Research University Higher School of Economics and National Research University Higher School of Economics
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Abstract:

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valuation studies, exemplars, brands, esports, network analysis, text analysis