John Nevin

University of Wisconsin - Madison - Department of Marketing

Grainger Professor of Marketing

United States

SCHOLARLY PAPERS

5

DOWNLOADS

88

CITATIONS

26

Scholarly Papers (5)

1.

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Journal of Marketing Vol. 60, No. 3 (Jul., 1996) (pp. 103-115), University of Alberta School of Business Research Paper No. 2013-383
Number of pages: 13 Posted: 26 Aug 2014 Last Revised: 27 Aug 2014
Jakki Mohr, Robert Fisher and John Nevin
University of Montana - School of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of Wisconsin - Madison - Department of Marketing
Downloads 52 (379,515)
Citation 5

Abstract:

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2.

Communicating for Better Channel Relationship

Marketing Management, Vol. 8, pp. 39-45, Summer 1999, University of Alberta School of Business Research Paper No. 2013-379
Number of pages: 8 Posted: 13 Mar 2017
Jakki Mohr, Robert Fisher and John Nevin
University of Montana - School of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of Wisconsin - Madison - Department of Marketing
Downloads 36 (438,248)

Abstract:

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3.

Influence of Franchisee Selection Criteria on Outcomes Desired by the Franchisor

Journal of Business Venturing, Volume 14, Issue 4, July 1999, Pages 363-395
Posted: 19 Mar 2011
Thani Jambulingam and John Nevin
Saint Joseph's University and University of Wisconsin - Madison - Department of Marketing

Abstract:

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franchisee, selection, criteria, agency theory, franchisor

4.

Fairness-Trust-Loyalty Relationship Under Varying Conditions of Supplier-Buyer Interdependence

Journal of Marketing Theory and Practice, Vol. 19, No. 1, pp. 39-56, Winter 2011
Posted: 07 Mar 2011
Saint Joseph's University, Chapman University and University of Wisconsin - Madison - Department of Marketing

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Relationship Marketing, Fairness, Trust, Loyalty, Pharmaceutical, Supply Chain

5.

How Fairness Garners Loyalty in the Pharmaceutical Supply Chain: Role of Trust in the Wholesaler-Pharmacy Relationship

International Journal of Pharmaceutical and Heatlhcare Marketing, Vol. 3, No. 4, pp. 305-322, 2009
Posted: 07 Mar 2011
Saint Joseph's University, Chapman University and University of Wisconsin - Madison - Department of Marketing

Abstract:

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Pharmaceuticals Industry, Supply chain management, Trust, Supplier relations