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Yeqing Bao

University of Alabama at Huntsville - Department of Management

301 Sparkman Drive

Huntsville, AL 35899

United States

  • University of Alabama at Huntsville - Department of Management

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Do Resource Differences between Manufacturers and Suppliers Help or Hinder Product Innovation of Manufacturers? The Moderating Role of Trust and Contracts

Industrial Marketing Management, Forthcoming
Number of pages: 48 Posted: 22 Feb 2017
Yongchuan Bao, Yuan Li, Changwei Pang, Yeqing Bao and Xiang Yi
University of Alabama at Huntsville - Department of Management, Tongji University - School of Economics and Management, Nanjing University of Science and Technology - Department of Strategy, University of Alabama at Huntsville - Department of Management and Jacksonville State University, Alabama - Department of Management and Marketing
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Abstract:

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Resource Differences, Supplier Integration, Trust, Contracts, Product Innovation