Jennifer Chang Coupland

Pennsylvania State University

University Park

State College, PA 16802

United States

SCHOLARLY PAPERS

2

DOWNLOADS

23

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Network Analyses of Brand Switching Behavior

International Journal of Research in Marketing, 13 (1996) 415-429
Number of pages: 15 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Geraldine R. Henderson, Alberto Marcati and Jennifer Chang Coupland
Vanderbilt University - Marketing, University of Texas at Austin - Red McCombs School of Business, University of Bologna and Pennsylvania State University
Downloads 23 (564,550)

Abstract:

Loading...

Network analysis, Brand switching, Car industry

2.

Evolutionary Preference/Utility Functions: A Dynamic Perspective

Psychometrika, Volume 70, Issue 1, pp 179-202, 2005
Posted: 11 Jun 2016
Wayne S. DeSarbo, Duncan K. H. Fong, John Liechty and Jennifer Chang Coupland
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Pennsylvania State University

Abstract:

Loading...

preference analysis, dynamic models, bayesian analysis, sequential measurement