Rajdeep Grewal

University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

McColl Building

Chapel Hill, NC 27599-3490

United States

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SCHOLARLY PAPERS

23

DOWNLOADS
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SSRN RANKINGS

Top 44,312

in Total Papers Downloads

752

CITATIONS

2

Scholarly Papers (23)

1.

Functional Forms of the Satisfaction-Loyalty Relationship

International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Number of pages: 48 Posted: 23 Sep 2010 Last Revised: 19 Dec 2011
Songting Dong, Min Ding, Rajdeep Grewal and Ping Zhao
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Tsinghua University - School of Economics & Management
Downloads 188 (127,688)
Citation 1

Abstract:

Customer Satisfaction, Loyalty, Repurchase Intentions, Functional Form

2.

Attribute-Level Heterogeneity

Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Number of pages: 25 Posted: 04 Oct 2010 Last Revised: 21 Jan 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 128 (154,452)

Abstract:

Segmentation, Mixture Models, Hierarchical Bayes, Conjoint Analysis, Reversible Jump MCMC

3.

Web Appendix for: Attribute-Level Heterogeneity

Management Science, Forthcoming, HEC Paris Research Paper No. MKG-2014-1029
Number of pages: 36 Posted: 22 Dec 2013 Last Revised: 19 Mar 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 26 (361,344)

Abstract:

heterogeneity, mixture models, hierarchical Bayes, conjoint analysis, reversible jump MCMC, segmentation

4.

A Managerial Capital Perspective on Chief Marketing Officer Succession

Wang, Rui, Alok R. Saboo, and Rajdeep Grewal (2015), "A Managerial Capital Perspective on Chief Marketing Officer Succession," International Journal of Research in Marketing, 32 (2), Forthcoming.
Number of pages: 54 Posted: 25 Nov 2014
Rui Wang, Alok R. Saboo and Rajdeep Grewal
Peking University, Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 22 (364,790)

Abstract:

5.

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Management Science, 2006
Number of pages: 37 Posted: 01 Jun 2014
Raji Srinivasan, Pamela Haunschild and Rajdeep Grewal
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Red McCombs School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 6 (483,099)
Citation 1

Abstract:

vicarious learning, new product introductions, converging markets, technology frontier, count models, Bayesian estimation

6.

Japanese Career Progress: An Empirical Examination

Journal of International Business Studies, Vol. 37, Issue 1, pp. 148-161, 2006
Number of pages: 14 Posted: 18 Apr 2011
affiliation not provided to SSRN, Syracuse University - Whitman School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and affiliation not provided to SSRN
Downloads 2 (544,333)
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Abstract:

7.

Pricing Power and New Prescription Drugs

Number of pages: 41 Posted: 25 Aug 2017
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Students, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Students, Kenan-Flagler Business School, UNC Chapel Hill and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 0 (462,221)

Abstract:

Pricing Power, New Product Launches, Prescription Drugs

8.

Brand Name Types and Consumer Demand: Evidence from China's Automobile Market

Number of pages: 52 Posted: 07 Apr 2017 Last Revised: 12 Apr 2017
Fang Wu, Qi Sun, Rajdeep Grewal and Shanjun Li
Shanghai University of Finance and Economics - School of International Business Administration, Shanghai University of Finance and Economics - School of International Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Cornell University - School of Applied Economics and Management
Downloads 0 (488,216)

Abstract:

emerging markets, automobile market, brand name, consumer demand, discrete choice model, linguistics

9.

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Number of pages: 49 Posted: 17 Mar 2017
Aditya Gupta, Alok Kumar, Rajdeep Grewal and Gary L. Lilien
Iowa State University, University of Nebraska at Lincoln - College of Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Downloads 0 (330,208)

Abstract:

Buyer–seller relationship, Buying center, Key account management, Selling team, Social networks, Selling team structure

10.

Marketing Channel Management by Multinational Corporations in Foreign Markets: An Integrative Framework and a Research Agenda

Number of pages: 69 Posted: 23 Aug 2016 Last Revised: 21 Sep 2017
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, University of Nebraska at Lincoln - College of Business Administration, University of Nebraska at Lincoln - College of Business Administration, University of Cincinnati - Department of Marketing and Miami University of Ohio
Downloads 0 (264,703)

Abstract:

Distribution Channel, International Business, Meta-Theory, Multination Corporation, Subsidiary Management

11.

University Ranking Publications: to Manipulate or Not to Manipulate

Number of pages: 42 Posted: 05 Aug 2016
James A. Dearden, Rajdeep Grewal and Gary L. Lilien
Lehigh University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Downloads 0 (498,603)

Abstract:

University rankings, strategic information transmission

12.

Modeling Strategic Group Dynamics: A Hidden Markov Approach

Quantitative Marketing and Economics, Volume 8, Issue 2, pp 241-274 (2010)
Posted: 17 Jun 2016
Peter Ebbes, Rajdeep Grewal and Wayne S. DeSarbo
HEC Paris - Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University

Abstract:

Strategic groups, Competition, Dynamic analysis, Hidden Markov models, Banking strategy, Marketing strategy

13.

Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths

Strategic Management Journal, Volume 30, Issue 13, pages 1420–1439,
Posted: 17 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Rui Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Peking University

Abstract:

strategic groups, evolutionary paths, clusterwise analyses, bilinear spatial models, multidimensional scaling, dynamic analyses

14.

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning

Journal of Marketing Research, Vol. 45, No. 3, pp. 280-292
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Crystal Scott
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Michigan at Dearborn - School of Management

Abstract:

market segmentation, positioning, clusterwise analyses, bilinear spatial models, sport-utility vehicles

15.

The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry's Competitive Structure

Journal of Modelling in Management, Volume 3, Issue 3, pp. 220-248
Posted: 15 Jun 2016
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, McGill University and University of Oklahoma - Division of Marketing

Abstract:

Strategic groups, Organizational structures, Cluster analysis, Competitive strategy, Banking

16.

Hybrid Strategic Groups

Strategic Management Journal, Volume 29, Issue 3, pages 293–317, 2008,
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

hybrid strategic groups, competitive strategy, competitive market structures, overlapping classification, banks and financial institutions, cluster analysis

17.

An Alternative Efficient Representation of Demand-Based Competitive Asymmetry

Strategic Management Journal, Volume 28, Issue 7, pages 755–766, 2007,
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

competitive market structure, asymmetric competition, multidimensional scaling, positioning, consideration/choice sets

18.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129,
Posted: 11 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Yoram Jerry Wind
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department

Abstract:

competitive market structure, asymmetric competition, competitive strategy, multidimensional scaling

19.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 47 Posted: 21 Mar 2016
Chen Zhou, Paulo Albuquerque and Rajdeep Grewal
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 0 (199,433)

Abstract:

Service Reliability, Service Quality, Competition, SUR, Discrete Game, Airline Industry

20.

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Marketing Science, Vol. 32, No. 1, 2013; pp. 70-88; DOI: 10.1287/mksc.1120.0749
Posted: 13 Nov 2013
Alok R. Saboo and Rajdeep Grewal
Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

initial public offering, customer orientation, competitor orientation, institutional environment, information economics, cheap talk, costly state falsification, latent instrumental variables, hierarchical Bayesian analysis, content analysis

21.

MNC Subsidiary Channel Relationships as Extended Links: Implications of Global Strategies

Journal of International Business Studies, Vol. 44, Issue 8, pp. 787-812, 2013
Number of pages: 26 Posted: 16 Oct 2013
Mahima Hada, Rajdeep Grewal and Murali Chandrashekaran
City University of New York (CUNY) - Baruch College - Zicklin School of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of British Columbia (UBC) - Sauder School of Business
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Abstract:

22.

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, 2006, “Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems, Management Science, 52, 7, 1043-1056,
Posted: 25 Oct 2012
Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Pennsylvania State University - Institute for the Study of Business Markets and Indiana University - Kelley School of Business - Department of Marketing

Abstract:

Open Source, social networks, embeddedness, innovation

23.

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Posted: 24 Oct 2012
Girish Mallapragada, Rajdeep Grewal and Gary L. Lilien
Indiana University - Kelley School of Business - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

Abstract:

user-generated products, product development, social networks, open source, innovation