Joonwook Park

University of Kentucky - Marketing and Supply Chain

Assistant Professor

United States

  • University of Kentucky - Marketing and Supply Chain

SCHOLARLY PAPERS

8

DOWNLOADS

300

TOTAL CITATIONS

0

Scholarly Papers (8)

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1.

A New Bayesian Spatial Model for Brand Positioning

Journal of Modelling in Management, Forthcoming
Number of pages: 45 Posted: 22 Jun 2016
Joonwook Park, Priyali Rajagopal, William R Dillon and Wayne S. DeSarbo
University of Kentucky - Marketing and Supply Chain, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and Pennsylvania State University
Downloads 142 (441,401)

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Multidimensional Unfolding Model, Weighted Unfolding Model, Bayesian Dimension Selection

2.

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-15
Number of pages: 40 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 84 (644,477)

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

3.

Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-16
Number of pages: 14 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 39 (944,094)

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

4.

A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

Psychometrika, Vol. 73, No. 1, pp. 1–20
Number of pages: 20 Posted: 23 Jun 2016
Wayne S. DeSarbo, Joonwook Park and Crystal Scott
Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management
Downloads 35 (984,137)

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ordered successive categories, maximum likelihood, consumer psychology, multidimensional unfolding

5.

A New Heterogeneous Multidimensional Unfolding Procedure

Psychometrika, Volume 77, Issue 2, pp 263-287, 2012
Posted: 19 Jun 2016
Joonwook Park, Wayne S. DeSarbo and Priyali Rajagopal
University of Kentucky - Marketing and Supply Chain, Pennsylvania State University and affiliation not provided to SSRN

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multidimensional unfolding, dimension selection, Bayesian multidimensional scaling, consumer psychology, heterogeneity

6.

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

Journal of the American Statistical Association, Volume 105, Issue 490, pages 482-492 (2010)
Posted: 17 Jun 2016
Duncan K. H. Fong, Wayne S. DeSarbo, Joonwook Park and Crystal Scott
Pennsylvania State University, Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management

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Bayesian analysis, Multidimensional scaling, Preference analysis, Sports utility vehicles

7.

Deriving Joint Space Positioning Maps from Consumer Preference Ratings

Marketing Letters, Volume 22, Issue 1, pp 1-14 (2011)
Posted: 17 Jun 2016
Wayne S. DeSarbo, Joonwook Park and Vithala R. Rao
Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and Cornell University - Samuel Curtis Johnson Graduate School of Management

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Positioning, Method of ordered successive categories, Maximum likelihood multidimensional scaling, Consumer preference analysis, Sports utility vehicles

8.

A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity

Psychometrika, Vol. 73, No. 3, pp. 451-472, 2008
Posted: 16 Jun 2016
Joonwook Park, Wayne S. DeSarbo and John Liechty
University of Kentucky - Marketing and Supply Chain, Pennsylvania State University and Pennsylvania State University, University Park

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Bayesian multidimensional scaling, structural heterogeneity, preference heterogeneity, multidimensional unfolding model, multidimensional vector model, pharmaceutical marketing