Kellen Mrkva

Columbia Business School - Marketing

New York, NY 10027

United States

http://kellenmrkva.wordpress.com

SCHOLARLY PAPERS

1

DOWNLOADS

171

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated

Forthcoming, Journal of Consumer Psychology.
Number of pages: 54 Posted: 06 Jan 2020
Columbia Business School - Marketing, Columbia Business School - Marketing, University of Nottingham and University of St. Gallen - MCM Institute
Downloads 171 (194,667)
Citation 2

Abstract:

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loss aversion, judgment and decision making, preference construction, status quo, age, experience

Other Papers (1)

Total Downloads: 2
1.

Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge and SES

Number of pages: 56 Posted: 19 Oct 2020
Columbia Business School - Marketing, Columbia University - Columbia Business School, Duke University - Department of Psychology and Neuroscience and Columbia Business School - Marketing
Downloads 2

Abstract:

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Defaults, Financial Literacy, Numeracy, Nudges, Socioeconomic Status