Pradeep Bhardwaj

University of California, Los Angeles (UCLA) - Marketing Area

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

3

DOWNLOADS

568

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 470 (62,368)
Citation 3

Abstract:

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targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

2.

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Management Science Vol. 56, No. 1, January 2010, pp. 148-160
Number of pages: 13 Posted: 11 Nov 2013
Ram Bala and Pradeep Bhardwaj
Santa Clara University - Leavey School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 71 (338,879)

Abstract:

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pharmaceutical marketing, detailing, game theory

3.

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Marketing Science, Vol. 32, No. 3, 2013; pp. 522-527; DOI: 10.1287/mksc.1120.0743
Number of pages: 6 Posted: 10 Nov 2013
Ram Bala, Pradeep Bhardwaj and Yuxin Chen
Santa Clara University - Leavey School of Business, University of California, Los Angeles (UCLA) - Marketing Area and Northwestern University - Department of Marketing
Downloads 27 (500,415)

Abstract:

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pharmaceutical marketing, sampling, detailing, patient payment ability