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Vassilis Dalakas
affiliation not provided to SSRN
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1.
Schadenfreude, Rivalry Antecedents, and the Role of Perceived Sincerity in Sponsorship of Sport Rivalries
Journal of Business Research, Forthcoming
Number of pages: 30
Posted: 07 Jan 2020
B. David Tyler
,
Joe Cobbs
,
Bridget Satinover Nichols
and Vassilis Dalakas
University of Massachusetts Amherst - Isenberg School of Management, Northern Kentucky University - College of Business, Northern Kentucky University and
affiliation not provided to SSRN
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Abstract:
rivalry, sponsorship, sport marketing
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