Charles Hofacker

Florida State University

Tallahasse, FL 32306

United States

SCHOLARLY PAPERS

3

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1,380

SSRN CITATIONS
Rank 35,124

SSRN RANKINGS

Top 35,124

in Total Papers Citations

3

CROSSREF CITATIONS

17

Scholarly Papers (3)

1.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper 2061795
Number of pages: 10 Posted: 17 May 2012
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 945 (25,999)
Citation 1

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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications

2.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 435 (72,421)
Citation 1

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Mobile Markets, Gamification, Game Design, Mobile Marketing

3.

Relationship between Online Retailers’ Reputation and Product Returns

British Journal of Management, Vol. 27, Issue 1, pp. 3-20, 2016
Number of pages: 18 Posted: 20 Jan 2016
University of Koblenz-Landau, University of Jena, University of Massachusetts and Florida State University
Downloads 0 (724,914)
Citation 1
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