1300 Sunnyside Avenue
Lawrence, KS 66045
United States
University of Kansas - School of Business
causal forest, LASSO, fixed effects, unobserved heterogeneity, panel data.
Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO
Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.
Digitization, Digital Divide, Personal Selling, Detailing, Causal Inference, Machine Learning, Quasi-experiment.
Rep Reassignment, Relationship Marketing, Business-to-Business Marketing, Machine Learning, DSS
political polarization, promotions, public policy, machine learning, diffusion models, COVID-19 vaccination