James C. Reeder, III

Purdue University - Krannert School of Management

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

3

DOWNLOADS

470

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 52 Posted: 11 Jan 2020 Last Revised: 10 May 2021
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo and James C. Reeder III
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 200 (211,790)

Abstract:

Loading...

Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

2.

Controlling for group-level heterogeneity in causal forest

Number of pages: 29 Posted: 20 Aug 2021
Candace Jens, T. Beau Page and James C. Reeder III
Tulane University - A.B. Freeman School of Business, Government of the United States of America - Office of the Comptroller of the Currency (OCC) and Purdue University - Krannert School of Management
Downloads 179 (233,345)

Abstract:

Loading...

causal forest, LASSO, fixed effects, unobserved heterogeneity, panel data.

3.

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

Marketing Science, Forthcoming
Number of pages: 69 Posted: 15 Apr 2022 Last Revised: 23 Jun 2022
Paul B. Ellickson, Wreetabrata Kar and James C. Reeder III
University of Rochester - Simon Business School, Purdue University and Purdue University - Krannert School of Management
Downloads 91 (385,121)

Abstract:

Loading...

Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.