1310 Krannert Building
West Lafayette, IN 47907-1310
Purdue University - Krannert School of Management
Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO
causal forest, LASSO, fixed effects, unobserved heterogeneity, panel data.
Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.
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