1300 Sunnyside Avenue
Lawrence, KS 66045
United States
University of Kansas - School of Business
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causal forest, LASSO, fixed effects, unobserved heterogeneity, panel data.
Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO
Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.
Retail Grocery, Dynamic Oligopoly, Value Function Approximation, Machine Learning, Random Forest
Customer Relationship Management Data, Machine Learning, Large Language Models, ChatGPT, Sales Forecasting, Salesperson Performance
Contextual Embeddings, Digital Marketing, Double Machine Learning, Multi-Treatment Heterogeneity, Large Language Models, ChatGPT.
Digitization, Digital Divide, Personal Selling, Detailing, Causal Inference, Machine Learning, Quasi-experiment.
political polarization, promotions, public policy, machine learning, diffusion models, COVID-19 vaccination
