Bowen Luo

University of Rochester - Simon Business School

Rochester, NY 14627

United States

SCHOLARLY PAPERS

2

DOWNLOADS

243

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 52 Posted: 11 Jan 2020 Last Revised: 10 May 2021
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 123 (288,742)

Abstract:

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Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO

2.

Manufacturer-Retailer Relationships and the Distribution of New Products

Number of pages: 56 Posted: 22 Apr 2021
Bowen Luo
University of Rochester - Simon Business School
Downloads 120 (293,955)

Abstract:

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product distribution, vertical relationships, alcoholic beverage markets, product assortment, market structure