Bowen Luo

University of Rochester - Simon Business School

Rochester, NY 14627

United States

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Scholarly Papers (1)

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Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections

Number of pages: 40 Posted: 11 Jan 2020
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, University of Rochester - Simon Business School and Purdue University - Krannert School of Management
Downloads 45 (458,582)

Abstract:

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Advertising effects, advertising tone, negative advertising, political advertising, presidential elections, LASSO