Sadaf Naushad

Karachi University Business School, Students

Karachi

Pakistan

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Scholarly Papers (1)

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Influence of Category Management on Customer Satisfaction: Evidence from Karachi’s Retail Stores

Number of pages: 32 Posted: 14 Jan 2020 Last Revised: 20 Jan 2020
Sadaf Naushad and Danish Ahmed Siddiqui
Karachi University Business School, Students and University of Karachi - Business School
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Abstract:

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category management, category captain, attributes influence on shoppers, assortment, pricing, product presentation, promotion, product availability, customer service, shopper satisfaction, Karachi, SEM, CFA