William F. Boulding

Duke University

100 Fuqua Drive

Durham, NC 27708-0204

United States

SCHOLARLY PAPERS

2

DOWNLOADS

72

CITATIONS

0

Scholarly Papers (2)

1.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 65 (268,308)

Abstract:

Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

2.

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Marketing Science, Vol. 31, No. 4, pp. 621-636, 2012, DOI: 10.1287/mksc.1120.0707
Posted: 23 Oct 2012
Duke University - Fuqua School of Business, affiliation not provided to SSRN, Duke University and Duke University - Fuqua School of Business

Abstract:

choice sets, college choice, utility on averages, statistical approximation, nonconvex optimization